deploiement

English translation: distribution

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:deploiement
English translation:distribution

06:44 Jan 24, 2016
    The asker opted for community grading. The question was closed on 2016-01-28 06:54:33 based on peer agreement (or, if there were too few peer comments, asker preference.)


French to English translations [PRO]
Art/Literary - Cinema, Film, TV, Drama / film industry
French term or phrase: deploiement
Hi Everybody,

I'm translating a small paragraph into English. The text is a short description a movie company.
I have a question about this sentence :

Par le choix des sujets traités, nos augmentons les possibilités de déploiement de nos films.

--With the choice of the topics we deal with, we increase the outreach opportunities of our films.

Is my translation ok? Can I use "outreach" in that context ?
Thanks !
Aminata Diabi
Canada
Local time: 15:14
distribution
Explanation:
No, you can't use 'outreach' in this way — it refers to the idea of an organization, person, etc. that 'reaches out' — usually, to help people; of course, it has many different meanings and usages according to context, but basically I don't personally feel that a film can do much 'reaching out' — other than if it were, for example, raising people's awareness of some problem, issue, etc. However, I do not believe that 'deploiement' would have been used with that sense in FR.
Without knowing more context — and preferably, what was going through the writer's mind! — it's a little difficult to know exactly what was intended by that particular lexical choice? I suspect it might simply mean 'reach a wider audience' — or perhaps 'address a wider range of audiences'; generally, with films, we talk about 'distribution', either in the literal sense of a business activity, or in the more general sense of 'getting out there to be seen by this or that audience'. On the face of it, this sounds just like marketing 'fluff' — 'we make films about subjects that are likely to interest a lot of people'; but there may be a deeper meaning, implying perhaps that the subjects covered will appeal to (say) broadcasters to show their documentary (or whatever)

It's really pretty impossible to give a definitive answer without clearer indication of what the original intended meaning was.

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Note added at 35 minutes (2016-01-24 07:19:27 GMT)
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Good, that does make the intended meaning clearer!
I don't believe we have a single, drop-in term in EN that would be equivalent here; I believe you have 2 solutions:

1) Stick with 'distribution' (massage the word order so the repetitions are not too ugly!) and accept a tiny loss of meaning

or

2) Re-phrase it in the way we have bothe been seeking to do, with the idea of 'rolling out to a wider audience. etc.' — this would be the best solution IMHO, but will require greater application on your behalf, which I'm afraid is rather beyond the scope of the help that it is feasible to give here in the KudoZ terminology forum.

--------------------------------------------------
Note added at 8 heures (2016-01-24 14:52:58 GMT)
--------------------------------------------------

No, you can use 'expansion' in that way — we can't say 'to expand a film'!

As others have also pointed ou,t I suspect it really means not 'get our film seen by more people', but rather 'make out films accessible / available to more dofferent groups of people' — as I say, it's virtually impossible to get any proper meaning out of this without knowing what they had in mind by 'possibilités' and just what it is about the subjects of their films that makes them believe this.

--------------------------------------------------
Note added at 8 heures (2016-01-24 14:53:20 GMT)
--------------------------------------------------

you CAN'T use expansion...
Selected response from:

Tony M
France
Local time: 21:14
Grading comment
Thanks a lot !
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +5distribution
Tony M
3broaden/extend the market
B D Finch


Discussion entries: 2





  

Answers


20 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +5
distribution


Explanation:
No, you can't use 'outreach' in this way — it refers to the idea of an organization, person, etc. that 'reaches out' — usually, to help people; of course, it has many different meanings and usages according to context, but basically I don't personally feel that a film can do much 'reaching out' — other than if it were, for example, raising people's awareness of some problem, issue, etc. However, I do not believe that 'deploiement' would have been used with that sense in FR.
Without knowing more context — and preferably, what was going through the writer's mind! — it's a little difficult to know exactly what was intended by that particular lexical choice? I suspect it might simply mean 'reach a wider audience' — or perhaps 'address a wider range of audiences'; generally, with films, we talk about 'distribution', either in the literal sense of a business activity, or in the more general sense of 'getting out there to be seen by this or that audience'. On the face of it, this sounds just like marketing 'fluff' — 'we make films about subjects that are likely to interest a lot of people'; but there may be a deeper meaning, implying perhaps that the subjects covered will appeal to (say) broadcasters to show their documentary (or whatever)

It's really pretty impossible to give a definitive answer without clearer indication of what the original intended meaning was.

--------------------------------------------------
Note added at 35 minutes (2016-01-24 07:19:27 GMT)
--------------------------------------------------

Good, that does make the intended meaning clearer!
I don't believe we have a single, drop-in term in EN that would be equivalent here; I believe you have 2 solutions:

1) Stick with 'distribution' (massage the word order so the repetitions are not too ugly!) and accept a tiny loss of meaning

or

2) Re-phrase it in the way we have bothe been seeking to do, with the idea of 'rolling out to a wider audience. etc.' — this would be the best solution IMHO, but will require greater application on your behalf, which I'm afraid is rather beyond the scope of the help that it is feasible to give here in the KudoZ terminology forum.

--------------------------------------------------
Note added at 8 heures (2016-01-24 14:52:58 GMT)
--------------------------------------------------

No, you can use 'expansion' in that way — we can't say 'to expand a film'!

As others have also pointed ou,t I suspect it really means not 'get our film seen by more people', but rather 'make out films accessible / available to more dofferent groups of people' — as I say, it's virtually impossible to get any proper meaning out of this without knowing what they had in mind by 'possibilités' and just what it is about the subjects of their films that makes them believe this.

--------------------------------------------------
Note added at 8 heures (2016-01-24 14:53:20 GMT)
--------------------------------------------------

you CAN'T use expansion...

Tony M
France
Local time: 21:14
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 402
Grading comment
Thanks a lot !
Notes to answerer
Asker: Many thanks. Actually it's a small paragraph, and the word "distribution" is already used. They describe themselves as a Film and Distribution company. They say that "they are distributing films worldwide". But they also use the word 'déploiement" in another sentence : Nos films sont disponibles en anglais et en français, ce qui multiplie les possibilités de déploiement. I believe they mean that their movies can reach a lot of markets and audiences, etc. So distribution will be good too, but like you said, I think they mean something deeper with "deploiement". What do you think ?

Asker: What do you think then about "expansion" : With the choice of the topics we deal with, we increase the expansion opportunities of our films." Is it more appropriate ?


Peer comments on this answer (and responses from the answerer)
agree  philgoddard: You didn't know that "distribution" had already been used, so you deserve some points. And as for other words, the asker has provided one in their note to you above: "reach".
51 mins
  -> Thanks Phil! Yes that was in response to my own original alternative suggestion of 'reach'.

agree  Philippa Smith: Agree with Phil. "our films can reach a larger audience".
1 hr
  -> Thanks, Philippa!

agree  Sasa Kalcik
2 hrs
  -> Thanks, P/T!

agree  Andrew Bramhall: Not expansion, it's wider audience; and Tony's spot on;
2 hrs
  -> Thanks, Oliver!

agree  Charles Davis: "Reach" as noun would work, I think. "Increase the potential reach of" sounds viable to me. / Maybe, though it can just mean "étendue".
10 hrs
  -> Thanks, Charles! While I agree that 'reach' as a noun could work, I do also feel it is departing too far from the original, which to me has more of a 'push' sense to it (as it would in EN with 'deployment')
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1 day 3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
broaden/extend the market


Explanation:
I think that you could rearrange this to say that through the choice of topics they broaden the market for their films.

www.animatedfamilyfilms.com/NEWAFF/industry.htmlThe film industry has taken the art of story telling to a completely different plane ... more popular as T.V games; this in turn broadens the market quite significantly.

B D Finch
France
Local time: 21:14
Works in field
Native speaker of: English
PRO pts in category: 36
Notes to answerer
Asker: many thanks !!

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