descentes
English translation: descending shelves
| 17:26 Dec 13, 2015 |
| French to English translations [PRO] Marketing - Medical: Pharmaceuticals | |||||||
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|  Selected response from: philgoddard United States | ||||||
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| Summary of answers provided | ||||
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| 4 +1 | descending shelves |
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| 3 | Vertical divider/partition |
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| Further refs |
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| Discussion entries: 2 | |
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Answers
19 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1descending shelves Explanation: There are no standard terms for display units, so you can call them what you like. But as my two references show, they're shelf units that decrease in depth from top to bottom, creating a step, or pyramid effect. You could also say pyramid, stepped, tiered or angled shelves. The word "descente" doesn't appear in my French reference, but I got there from a link on the manufacturer's website that says "descentes de présentation". -------------------------------------------------- Note added at 27 mins (2015-12-13 17:53:50 GMT) -------------------------------------------------- Sorry, I meant "increase in depth from top to bottom". Reference: http://www.ateliersdelabastille.com/mobiliers/img_2558/ Reference: http://www.revitcity.com/downloads.php?action=view&object_id... |
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15 hrs confidence:
Vertical divider/partition Explanation: Could this be what they mean? A type of partition between shelving, or at the end of a shelf to allow for another fitting or an alternative set up? Example sentence(s):
Reference: http://mobil-m.com/mobiliers/gondoles-pharmacie-_-mp9/ Reference: http://www.madixinc.com/product.php?id=738 |
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Reference comments
23 hrs |
| Reference: Further refs Reference information: descente - rack, display case/unit http://www.proz.com/kudoz/french_to_english/cosmetics_beauty... In the following question, even for those who don't read Italian, the parts in French may be useful. descentes produits - display verticale dei prodotti http://www.proz.com/kudoz/french_to_italian/marketing_market... Une descente désigne dans le domaine du merchandising et de la distribution un présentoir dans lequel les produits sont présentés verticalement et pour lesquels l’avancée des produits se fait par gravité pour conserver automatiquement le facing. http://www.definitions-marketing.com/definition/descente/ Not sure how reliable the following reference is, but ... Descente - Référence d’un même produit positionné les uns sans [sous] les autres. http://webcache.googleusercontent.com/search?q=cache:OCDhSdK... L’inspiration doit en fait venir de la parfumerie ou de la pharmacie, avec une ‘‘descente’’ verticale par marque. [image included] http://www.biolineaires.com/articles/bio-reportages/1470-mel... La présentation verticale des marques consiste donc à mettre en avant la sensibilité du consommateur à la marque. Si tel est le cas alors nous aurons une « descente MDD » http://www.alain-moroni.fr/telechargement/btsmuc/S423-4-3 L&... « Nous avons consacré aux dix marques référencées (eaux plates et gazeuses) trois descentes de linéaire, et aménagé cet espace avec une table et des chaises pour créer l’ambiance bar. http://webcache.googleusercontent.com/search?q=cache:4ur3aRp... The following reference also has an image (and the English version refers simply to shelves) Cet espace privilégié d’environ 10m2 comprenant 4 descentes linéaires ainsi qu’un élégant meuble parisien, vous plonge dans l’univers de la marque et invite à la découverte des soins ABSOLIS et BIOKALIFTIN. http://laboutique.patyka.com/fr/blog/patyka-ouvre-un-corner-... |
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