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account specific

Russian translation: адресный

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:account specific
Russian translation:адресный
Entered by: Victoria Yasenskaya

16:10 Nov 8, 2015
English to Russian translations [PRO]
Medical - Other
English term or phrase: account specific
В предыдущих ответах на вопрос «Account Development Tactics» и вопрос «potential referral account»
были предложены следующие варианты перевода слова «Account»: клиент и партнер.

Пожалуйста, помогите разобраться, какой перевод слова «Account» является правильным.

Account Development Tactics
Account Tactic
Advertising in print (*account specific*)
Local print advertising (newspaper, magazines) with account-specific description of services to reach prospective patients.
Territory-level print advertising (newspaper, magazines) with call to action to visit website or call to identify nearby Synvisc account.
Territory-level television advertising with call to action to visit website or call to identify nearby Synvisc account.
Territory-level radio advertising with call to action to visit website or call to identify nearby Synvisc account.
Account-level advertising including outside signage, inside signage, promotional panel, etc.
Integrated promotional campaign using one or more advertising tactics combined with a promotional event to include disease education and account services.
Patient Brochure (account specific)
Unbranded patient brochure that provides disease overview, account-specific treatment options and services, and contact information for a specific account.
Unbranded patient brochure that provides disease overview, treatment options, and call to action to visit website or call to identify nearby Synvisc account.
Territory-level website with account references and locator.
Referral Development Program (Synvisc account to referral account)
A speaker event (breakfast, lunch, dinner) in which Synvisc account physician(s) present at a local referral source office re: disease education, account services and proper referral patient identification.
A promotional presentation during lunch/breakfast for all relevant staff members of a potential referral account (i.e., physicians, nurses, assistants, business manager, etc.).
A dinner between you, a local clinician advocate for Synvisc, and a selected referral physician from your target account focused on patient selection and account services.
Injection Training Workshop for Synvisc Account
Professional Education Seminar (at Synvisc account)
A sponsored educational event for all relevant staff members of the Synvisc account (i.e. Physicians, nurses, assistants, business managers).
A sponsored educational event for relevant staff members of Synvisc account (i.e. Physicians, nurses, assistants, business managers).
Account Tactic
A breakfast/lunch meeting with a single selected physician from your target account focused on patient selection and product differentiation.
Expert Forum Participation for Synvisc Account Physician (within country)
Expert Forum Participation for Synvisc Account Physician (international meeting)
Inservice Meeting at Synvisc Account
A promotional presentation during breakfast or lunch for all relevant staff members of the account (i.e. Physicians, nurses, assistants, business managers).
Offering the account a patient-loyalty program, which tracks and rewards patients for staying active with their treatment program within that account (not necessarily specific to your product).
Purchasing Meeting (Accounting/Finance department, office manager, etc.)
Meeting with key Synvisc account personnel to discuss/confirm existing referral sources and identifying future potential referral sources.
Signage and promotional materials to display at a referral clinic to drive increased patient awareness of disease state, treatment options, and account services.
Maxim Polukhin
Local time: 02:31
адресный
Explanation:
адресная реклама может быть как для прямого поиска клиентов (пациентов), так и для работы с партнерами по реферальной программе
Selected response from:

Victoria Yasenskaya
Russian Federation
Local time: 02:31
Grading comment
Спасибо!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1адресный
Victoria Yasenskaya
4с учетом местной специфики
Pavel Altukhov


Discussion entries: 3





  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
адресный


Explanation:
адресная реклама может быть как для прямого поиска клиентов (пациентов), так и для работы с партнерами по реферальной программе

Victoria Yasenskaya
Russian Federation
Local time: 02:31
Native speaker of: Native in RussianRussian
PRO pts in category: 16
Grading comment
Спасибо!

Peer comments on this answer (and responses from the answerer)
agree  Leon Ivanihin
22 days
  -> Спасибо!
Login to enter a peer comment (or grade)

36 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
с учетом местной специфики


Explanation:
реклама, с описанием услуг (с учетом местной специфики), обеспечивающая контакт с потенциальными пациентами.

То есть, рекламный материал должен быть рассчитан на тот контингент, который находится на территории партнера (агента, контакта). Конкретный термин не имеет значения - партнер, агент, контакт - без разницы

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Note added at 1 hr (2015-11-08 17:29:45 GMT)
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Вот исчерпывающие ответы на Ваш запрос.
Объем уже тянет на мое участие в прибылях.


Account Development Tactics
Тактика разработки агента

Account Tactic
Тактика работы (сотрудничества) с агентом

Advertising in print (account specific)
Печатная реклама (с учетом местной специфики)

Local print advertising (newspaper, magazines) with account-specific description of services to reach prospective patients.
Местная печатная реклама (газеты, журналы) с описанием услуг, учитывая местную специфику, для привлечения потенциальных пациентов.

Territory-level print advertising (newspaper, magazines) with call to action to visit website or call to identify nearby Synvisc account.
Региональная печатная реклама (газеты, журналы) с приглашением посетить веб-сайт или позвонить, чтобы узнать контактные данные ближайшего агента Synvisc.

Territory-level television advertising with call to action to visit website or call to identify nearby Synvisc account.
Региональная телевизионная реклама с приглашением посетить веб-сайт или позвонить чтобы узнать контактные данные ближайшего агента Synvisc.


Pavel Altukhov
Local time: 02:31
Native speaker of: Russian
PRO pts in category: 216
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