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  3. Business/Commerce (general)

add-on

13:25 Jun 17, 2015
English to Russian translations [PRO]
Business/Commerce (general)
English term or phrase: add-on
This term is used in the last sentence of the below presented text.


Various sets of ‘first principles’ have been produced but we feel that those articulated in the Government Communication Network (now Government Communication Service - GCS) guidance published in 2012 provide a sound basis for the evaluation of communication.
Pragmatic: Achieve what you can within your restrictions, such as data cost, budget, etc. Some evaluation is preferable to no evaluation – do what you can, not what might be ideal. Measurement should be as comprehensive as is possible but pragmatic: “measure what matters”. However, pragmatism should not be an excuse for measuring only what is convenient or favourable.
Realistic: Although you should aim for proof to substantiate as much as you can, there may be things you cannot measure. Admit them but don’t let that stop you.
Open: Evaluation is essentially about learning – and that learning should not just be reported (as is often required) but also shared with others who could benefit from your knowledge.
Some key principles and a structured approach
Our experience suggests that the evaluation of communication benefits from (1) some key principles being in place and (2) a structured approach.

First principles
Various sets of ‘first principles’ have been produced but we feel that those articulated in the Government Communication Network (now Government Communication Service - GCS) guidance published in 2012 provide a sound basis for the evaluation of communication.


Objective: Evaluation is finding out what worked and what did not - and at what cost to what benefit. Therefore, be objective and straightforward in acknowledging both the failures and the successes.
Fully integrated: Making measurement and evaluation part of the planning process not only makes it more effective but also makes it easier to achieve better results. By integrating measurement and evaluation into your planning process, you also get better plans. And if you do not, you may well miss the opportunity to measure the right things. Measurement and evaluation should be introduced at the earliest stage of planning – preferably before decisions have been made as to behaviour change models, audiences, messages, channels and budget. The timing of actual measurement will vary depending on the nature of the intervention but should include wherever possible “before, during and after” measurements. Without a fully integrated approach it is easy to miss the opportunity to measure before your activity (benchmarking).

Fully integrated - integral part of communication planning and delivery, not an add-on at the end
Zoryana Dorak
Ukraine
Local time: 23:50


Summary of answers provided
4дополнение
Anna Isaeva
4искусственно добавленный элемент
Vadim Kadyrov
3запоздалая мысль
neilmac
3в качестве "примечания"
673286 (X)


  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
запоздалая мысль


Explanation:
Google translate.

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Note added at 3 mins (2015-06-17 13:28:54 GMT)
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то, что думают или добавлены позже...

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Note added at 4 mins (2015-06-17 13:30:01 GMT)
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A better term than "add-on" in English would be "afterthought" in this context.

neilmac
Spain
Local time: 22:50
Specializes in field
Native speaker of: Native in EnglishEnglish
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The asker has declined this answer

5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
дополнение


Explanation:
...

Anna Isaeva
Russian Federation
Local time: 23:50
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 11
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The asker has declined this answer

6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
искусственно добавленный элемент


Explanation:
как-то так

Vadim Kadyrov
Ukraine
Local time: 23:50
Specializes in field
Native speaker of: Russian
PRO pts in category: 71
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The asker has declined this answer

22 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
в качестве "примечания"


Explanation:
как некоторый вариант

673286 (X)
Local time: 02:50
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 12
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The asker has declined this answer



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