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boite de communication stockeuse

20:20 Mar 5, 2015
French to English translations [PRO]
Marketing - Retail / Store shelving
French term or phrase: boite de communication stockeuse
This is from the presentation of a skin and haircare company about how to improve their image in stores. The whole presentation talks about store shelving and how to present their products.
This expression appears under two headings:

La signature : chapeaute le linéaire. Présente à tous les niveaux du linéaire -> fronton, clip marque.
L’institutionnel : **boites de communication stockeuses*, caissons lumineux.
L’information : *boites de communication*, profilé PFDC, sous segmentation, « descente » lumineuse.
La segmentation : profilé PFDC, réglette lumineuse, sous segmentation.
Le territoire : joues latérales de finition.
Les codes graphiques : volumes fronton, clip marque,* boites de communication stockeuses*.
Les codes couleurs : fonds de meubles, bandeaux, communication.
L’animation : boite d’animation à semelle interchangeable.

Could these maybe those bases you sometimes see creams standing in, with the company name on the front?
Any other ideas?
Kimberly De Haan
Canada
Local time: 04:02



Discussion entries: 2





  

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