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étude de la fréquentation de la clientèle

English translation: Survey of customer behaviour/traffic/attendance patterns

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:étude de la fréquentation de la clientèle
English translation:Survey of customer behaviour/traffic/attendance patterns
Entered by: Helene Tammik

06:48 Sep 19, 2014
French to English translations [PRO]
Marketing - Tourism & Travel
French term or phrase: étude de la fréquentation de la clientèle
I'm looking for a title for this type of study. No further info (it's in a list of documents) but it relates to cinemas, hotels etc.

thanks!
Jane RM
France
Local time: 19:10
Survey of customer behaviour/traffic/attendance patterns
Explanation:
Hello, I think "patterns" would work here
Selected response from:

Helene Tammik
Local time: 19:10
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4Survey of customer behaviour/traffic/attendance patterns
Helene Tammik
4customer footfall analysis
B D Finch
4survey/study/analysis of customers' preferences
Josephine Cassar
4user demographics
J. Taylor
4customer patronage study/survey
rkillings
3customer count survey
Mark Bossanyi
3Study of demographic characteristics of patrons
Verginia Ophof


  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
Survey of customer behaviour/traffic/attendance patterns


Explanation:
Hello, I think "patterns" would work here

Helene Tammik
Local time: 19:10
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
thanks

Peer comments on this answer (and responses from the answerer)
agree  Adrien Henry
58 mins
agree  Yolanda Broad
13 hrs
agree  J. Taylor
3 days 8 hrs
agree  Yvonne Gallagher
9 days
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16 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
customer count survey


Explanation:
This is widely used


    Reference: http://www.epicurean-group.com/epicurean_web_article.pdf
Mark Bossanyi
Bulgaria
Local time: 20:10
Works in field
Native speaker of: Native in EnglishEnglish
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer footfall analysis


Explanation:
www.wingsgrp.com/Surveillance.aspx
Customer footfall analysis by gender can improve the sales revenue by fine-tuning the product line-up more to the actual customer segment and helps to ...

http://www.theretailbulletin.com/news/virgin_puts_technology...
'As part of its ongoing programme, Virgin is bringing customer footfall analysis in-house and will be using its Microstrategy application to monitor conversion rate and average transaction value. Also for the future will be market basket analysis and better performance analysis of promotional campaigns.

'“We haven't yet expunged Excel spreadsheets from our business,” adds Johnson, “but we do have one version of the truth and we've reduced IT workloads so that our analysts have more time to develop, redesign and reconfigure systems instead of simply responding to business user requires.”'

--------------------------------------------------
Note added at 1 hr (2014-09-19 08:42:17 GMT)
--------------------------------------------------

This is scary and I think I'll be wearing a hoodie and dark glasses on future shopping trips:

http://www.marpex.ru/img/CIS_RETAIL_0412.pdf
"Customer Footfall Analysis:
Sensors placed in shop windows and entrances monitor
store traffic, levels of sales conversion and the effectiveness
of the window display. These can be utilised to test new
concepts or change displays after measuring their success
through the:
•
Number of entries into the store and the sales
conversion rates
•
Conversion from window to store according to footfall or
the number of views
•
Customer traffic to each area of a store"

B D Finch
France
Local time: 19:10
Works in field
Native speaker of: English
PRO pts in category: 44

Peer comments on this answer (and responses from the answerer)
neutral  Helene Tammik: Footfall usually refers to retail premises and is a count of how many people pass through, while "fréquentation" is about habits, how often you go back to the cinema/restaurant (and also maybe patterns such as which days/times you tend to go?)
1 hr
  -> Thanks for the clarification. Marketing isn't one of my specialisms.
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
survey/study/analysis of customers' preferences


Explanation:
Alternative, with a general answer

Josephine Cassar
Malta
Local time: 19:10
Native speaker of: Native in EnglishEnglish, Native in MalteseMaltese
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Study of demographic characteristics of patrons


Explanation:
suggestion
or simply Demographics characteristics of patrons

Example sentence(s):
  • 4.1 Demographic characteristics Demographic characteristics of patrons indicate that a large majority are female (77.1%) and 29.2 percent are male.

    Reference: http://www.freepatentsonline.com/article/International-Journ...
Verginia Ophof
Belize
Local time: 11:10
Specializes in field
Native speaker of: English
PRO pts in category: 6
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3 days 8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
user demographics


Explanation:
marketing speak....

J. Taylor
Local time: 19:10
Specializes in field
Native speaker of: English
Login to enter a peer comment (or grade)

4 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
customer patronage study/survey


Explanation:
Keep it simple and close to the source text.

Search on "customer patronage" + either of the two suggested nouns to see examples of use in the Anglosphere.

rkillings
United States
Local time: 10:10
Native speaker of: Native in EnglishEnglish
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