animation

English translation: promotion

11:48 Nov 16, 2013
French to English translations [PRO]
Bus/Financial - Management / management of a promotional programme/launch of a new service
French term or phrase: animation
Hi, this comes from a translation for an oil company launching a new service for its customers which is also designed to promote the company's products. This part of the text outlines the various components of the new programme such as preparation, choosing appropriate partners, etc. Then we have:

Animation et suivi:

Animation et contrôle du réseau (visites, enquêtes satisfaction…), développement de programmes d’animation des partenaires et de fidélisation des clients.

I am unsure whether 'animation' is being used here in terms of 'management/monitoring' or 'promotion/activities'.

I can see there has been a lot of debate about this word on Proz before but it would be helpful to get a few views from other people.

Thanks & best wishes
Louisa King
United Kingdom
Local time: 11:33
English translation:promotion
Explanation:
I'd probably go for promotion in this context, because some promotion activities that are not strictly events can also serve to "animate" ("impart interest or zest to") the target group.
Selected response from:

Mark Bossanyi
Bulgaria
Local time: 13:33
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4events
SafeTex
2 +2promotion
Mark Bossanyi
3co-ordination
pooja_chic


Discussion entries: 4





  

Answers


41 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
events


Explanation:
Hello

I like 'events' for this kind of thing as it can cover almost any promotional activity

SafeTex
France
Local time: 12:33
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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59 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +2
promotion


Explanation:
I'd probably go for promotion in this context, because some promotion activities that are not strictly events can also serve to "animate" ("impart interest or zest to") the target group.

Mark Bossanyi
Bulgaria
Local time: 13:33
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Sheila Wilson: seems suitable for this context
5 days
  -> Thanks Sheila

agree  Michele Fauble
286 days
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
co-ordination


Explanation:
...event co-ordination

pooja_chic
Native speaker of: Native in EnglishEnglish
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