boutiques internes
English translation: in-store boutiques/concessions/shops-within-a-shop/stores-within-a-store
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| 10:45 Dec 30, 2012 |
| French to English translations [PRO] Bus/Financial - Retail / luxury watches | |||||||
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|  Selected response from: B D Finch France Local time: 10:07 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 +5 | concessions/shops-within-a-shop/stores-within-a-store |
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| 4 +1 | in-store boutiques |
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| 3 +1 | shops-in-shops |
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| 4 | in-store concession |
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| Discussion entries: 1 | |
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Answers
9 mins confidence: 
peer agreement (net): +5
peer agreement (net): +5concessions/shops-within-a-shop/stores-within-a-store Explanation: Store-within-a-store From Wikipedia, the free encyclopedia Jump to: navigation, search This article has multiple issues. Please help improve it or discuss these issues on the talk page. This article needs additional citations for verification. (December 2009) The examples and perspective in this article may not represent a worldwide view of the subject. (January 2012) A store-within-a-store is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent store. This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops because customers often desire a place to sit and enjoy a drink while they browse. Companies employing this technique include BP/Amoco Sheetz, Exxon Mobil and Hollywood Video with its Game Crazy video-game boutiques. Often the store-within-a-store is a owned by a manufacturer, operating an outlet within a retail companys's store. For example, the American department store Bloomingdale's has had such arrangements with Ralph Lauren, Calvin Klein, DKNY and Kenneth Cole. Neiman Marcus, another American department store, has had them with Armani and Gucci. A study by business-school academics found that the arrangement works, because the retailer offers prime locations for which it can charge high rents, the manufacturer makes a higher profit than it would through a wholesale model,and the consumer gets a lower price and better service. The operator of the store-within-a-store can provide these benefits because it receives all profits, instead of having to share then with the retailer, as it would in the traditional split between manufacturer and retailer activities. The study also found that the arrangement works best for relatively non-substitutable goods, like cosmetics and brand fashions.[1] Azuri Accessories - Fashion for Women Operators of shops, concessions and shops within shops. The Azuri range is exciting, bright and fantastic value. Using their own design team, Azuri have created an ... azuriaccessories.co.uk - Cached |
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