the essence and essentials

00:31 Dec 9, 2012
This question was closed without grading. Reason: No acceptable answer

English to Chinese translations [PRO]
Tech/Engineering - IT (Information Technology) / marketing
English term or phrase: the essence and essentials
There is always a lot of noise around marketing. And marketers listen to it religiously in their search for the new, new thing and the edge it can confer, especially in highly competitive sectors such as consumer packaged goods. But sometimes the noise can drown out core messages about {the essence and essentials} of a successful product, service, or brand, and obscure our view of its future direction.
而有时这种干扰会淹没成功产品、服务或品牌的{精髓和本质}方面的主要信息,并且妨碍我们对于未来发展方向的认识。
一个单数、另一个复数,好奇怪。
clearwater
China
Local time: 09:57


Summary of answers provided
5 +1本质和要领
Wen-zhe (Clyde) Ye


  

Answers


6 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
本质和要领


Explanation:
从上下文看这样比较合适

第一个noise应是议论的声音
essence是本质,因为只有一种本质,所以单数
essentials是要领,概要因有多种,所以复数,或也可译作必备条件/要素
core核心

而有时这种声音会因淹没了成功产品、服务或品牌的{本质和要领}方面的核心信息,成为我们放眼未来发展方向的妨碍。

Wen-zhe (Clyde) Ye
New Zealand
Local time: 14:57
Specializes in field
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
PRO pts in category: 92

Peer comments on this answer (and responses from the answerer)
agree  Joanna Chow
7 days
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