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  3. Computers: Software

talk track

Spanish translation: hoja de ruta de la charla

18:50 Oct 23, 2012
English to Spanish translations [PRO]
Marketing - Computers: Software / Sample Pitch & Talk Track
English term or phrase: talk track
Definition: The Sales Call Talk Track is a checklist designed to assist you during a meeting with a potential customer. The purpose of the Talk Track is to ensure that you leave the sales call with all the critical information required to qualify the opportunity [see below] and move the sales process forward. The Talk Track is a valuable tool for entrepreneurs with little or no sales experience, and also for those with some experience who are in the process of selling to a new type of customer.

I understand the concept but I don't know if there is a commonly used expression in Spanish. This is a sample sentence:

This document provides an overview of typical top-story elements and the process for securing a story using key messages, targeted headlines,and suggested talk track to land in-depth media stories.

Proposed translation:
Este documento brinda información general acerca de los elementos típicos de una noticia central y el proceso para asegurar una historia utilizando elementos clave, encabezados dirigidos a un público específico y puntos a cubrir sugeridos destinados a garantizar historias en los medios que capten totalmente la atención del público.

Sample pitch and talk track: Modelo de argumento de venta y puntos a cubrir (proposed translation)
Gabriela Hernandez
Argentina
Local time: 21:43
Spanish translation:hoja de ruta de la charla
Explanation:
Yo lo pondría entre paréntesis:
"hoja de ruta" de la charla o de la conversación.
Es algo informal, pero creo que permite conservar algo del sentido de la expresión original.
Selected response from:

Mario Molina
Local time: 21:43
Grading comment
Gracias, me pareció buenísima la traducción propuesta!
4 KudoZ points were awarded for this answer



Summary of answers provided
4Guía de la conversación / Enfoque de la conversación
Patricia di Lorenzo
3temas a tratar/por tratar
Patricia ONeill
3hoja de ruta de la charla
Mario Molina


  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
temas a tratar/por tratar


Explanation:
In the case of your translation: sugerencia de temas por tratar.




    Reference: http://www.fundeu.es/vademecum-A-a-tratar-a-resolver-a-dispu...
Patricia ONeill
Local time: 21:43
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8
Login to enter a peer comment (or grade)

53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Guía de la conversación / Enfoque de la conversación


Explanation:
Por el gran contexto brindado (¡gracias!), pienso que un objetivo importante de esta herramienta de ventas, "talk track", es hacer que el/los interlocutores se mantengan siempre atentos a la conversación y así puedan seguir adelante con más elementos para hacer su trabajo. Lamentablemente, en español no tenemos esa facilidad fantástica que existe en inglés de combinar palabras ¡y que rimen! lo nuestro siempre suena más aburrido... :)) espero que sirva!

Patricia di Lorenzo
Uruguay
Local time: 21:43
Specializes in field
Native speaker of: Native in SpanishSpanish
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
hoja de ruta de la charla


Explanation:
Yo lo pondría entre paréntesis:
"hoja de ruta" de la charla o de la conversación.
Es algo informal, pero creo que permite conservar algo del sentido de la expresión original.

Mario Molina
Local time: 21:43
Specializes in field
Native speaker of: Spanish
PRO pts in category: 8
Grading comment
Gracias, me pareció buenísima la traducción propuesta!
Login to enter a peer comment (or grade)



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