07:03 Oct 11, 2012 |
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French to English translations [PRO] Social Sciences - Marketing / Market Research / Memoire de Master | |||||||
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Discussion entries: 4 | |
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Monograph on the company (Research monograph) Explanation: I have seen this word used. Also seen "research monograph" "What is a Monograph A monograph is a work of research or literature written about a single, specific subject. It is primarily written by experts in a particular field of study for others in that same field of study. The language and information contained in a monograph is specialized and often filled with industry jargon. Monographs are popular in academic circles, among researchers and with literary experts." http://www.ehow.com/about_4673743_monograph.html -------------------------------------------------- Note added at 18 mins (2012-10-11 07:22:06 GMT) -------------------------------------------------- "Monograph Detailed but not expensive treatise on a specific subject, often released or published in a series..." http://www.businessdictionary.com/definition/monograph.html Example sentence(s):
Reference: http://www.theappleloop.com/Home/monograph.html Reference: http://en.wikipedia.org/wiki/Advertising_research |
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Business Monograph Explanation: www.hankmoore.com/.../Overview_StrategicPlan. or maybe another alternative would be " Business Strategic tools" |
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strategic business plan Explanation: See http://smallbusiness.chron.com/strategic-business-plan-2716.... "Definition A strategic business plan is a written document that pairs the objectives of a company with the needs of the market place. Although a strategic business plan contains similar elements of a traditional plan, a strategic plan takes planning a step further by not only defining company goals but utilizing those goals to take advantage of available business opportunities. This is achieved by carefully analyzing a particular business industry and being honest about your company's strength and weakness in meeting the needs of the industry. Significance A strategic business plan is necessary to optimize market research and to attain optimum market share for your business. The plan allows businesses to focus on a particular niche in the marketplace, which makes sales, advertising and customer management more effective. The plan allows a company to know as much as possible about the needs of its customers and gaps in the marketplace that need to be filled. A strategic business plan helps a company provide better, more targeted service to its clients. Characteristics A strategic business plan includes extensive market research, industry trends and competitor analyses. A strategic plan will include the components of a traditional plan, such as an executive summary, marketing analysis and financial statements, but a strategic plan will be more specific on how the company will go about achieving company goals. For example, a strategic business plan will attempt to identify a target market, narrow it down to a manageable size, and establish a strategy for acquiring those customers." Here is a list of references for the term "strategic business plan" https://www.google.com/search?&q="strategic business plan" |
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