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brand equity

Chinese translation: 品牌资产，品牌权益

10:39 Oct 4, 2012
English to Chinese translations [PRO]
Tech/Engineering - IT (Information Technology) / marketing
English term or phrase: brand equity
Arbitrage Opportunities
One exception to the “no free lunch” rule is arbitrage. When new opportunities arise, the market routinely misprices them.
For example, in developing markets TV is often much cheaper than it should be, allowing smart marketers (like me) to build {brand equity} for pennies on the dollar. Eventually the imbalances disappear, but in the early stages a little arbitrage can be enormously profitable. Similar situations occur when technology enables new practices.
clearwater
China
Local time: 11:05
Chinese translation:品牌资产，品牌权益
Explanation:
品牌资产（Brand Equity）也称品牌权益，是指只有品牌才能产生的市场效益，或者说，产品在有品牌时与无品牌时的市场效益之差。品牌的名字与象征相联系的资产（或负债）的集合，它能够使通过产品或服务所提供给顾客（用户）的价值增大（或减少）。
Selected response from:

Bin Tiede (X)
Germany
Local time: 05:05
Grading comment
谢谢！
4 KudoZ points were awarded for this answer



Summary of answers provided
3品牌资产，品牌权益
Bin Tiede (X)


  

Answers


4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
品牌资产，品牌权益


Explanation:
品牌资产（Brand Equity）也称品牌权益，是指只有品牌才能产生的市场效益，或者说，产品在有品牌时与无品牌时的市场效益之差。品牌的名字与象征相联系的资产（或负债）的集合，它能够使通过产品或服务所提供给顾客（用户）的价值增大（或减少）。


    Reference: http://baike.baidu.com/view/177956.htm
Bin Tiede (X)
Germany
Local time: 05:05
Native speaker of: Chinese
PRO pts in category: 20
Grading comment
谢谢！
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