14:38 Jul 11, 2012 |
English language (monolingual) [PRO] Bus/Financial - Telecom(munications) | |||||||
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| Selected response from: Colin Rowe Germany Local time: 20:51 | ||||||
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 +1 | form the basis of |
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4 +1 | are the mainstays of |
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4 | são a base |
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são a base Explanation: Uma sugestão... |
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form the basis of Explanation: One option -------------------------------------------------- Note added at 11 mins (2012-07-11 14:50:05 GMT) -------------------------------------------------- "provide a firm/solid base for" |
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are the mainstays of Explanation: "Anchor", as a verb, means (in this context) to act as an anchor for something (namely the company's product range), and "anchor" in this case has the metaphorical sense of a mainstay (meaning chief support), a person or thing that can be relied upon. It means that they are a reliable source of sales and have a prominent place in their product range. "Anchor" is also used (as a noun) in commercial contexts to refer to a shop/store or business that attracts other businesses to the area. By analogy, it may possibly imply here that these products are the main attractions in the range and lead to sales of other products. "anchor (noun) 1: a device usually of metal attached to a ship or boat by a cable and cast overboard to hold it in a particular place by means of a fluke that digs into the bottom 2: a reliable or principal support : mainstay 3: something that serves to hold an object firmly 4: an object shaped like a ship's anchor 5: an anchorman or anchorwoman 6: the member of a team (as a relay team) that competes last 7: a large business (as a department store) that attracts customers and other businesses to a shopping center or mall 8: a fixed object (as a tree or a piton) to which a climber's rope is secured" http://www.merriam-webster.com/dictionary/anchor "anchor (verb, transitive) 1: to hold in place in the water by an anchor <anchor a ship> 2: to secure firmly : fix <anchor a post in concrete> 3: to act or serve as an anchor for <it is she who is anchoring the rebuilding campaign — G. D. Boone> <anchoring the evening news>" http://www.merriam-webster.com/dictionary/anchor (If a Spanish equivalent were required, I would suggest something like "son los pilares/puntales de".) |
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