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English translation: intermediary validation stage
12:51 Jun 14, 2012
French to English translations [PRO] Bus/Financial - Photography/Imaging (& Graphic Arts) / packaging design
French term or phrase:A/R
Hi all Does anyone recognise this acronym? I can't work out what it is. It's a design agency describing their project management work process for packaging design development.
"3. Travail de la création en interne Selon le temps alloué, nous réalisons toujours au moins ** 1 A/R ** en interne pour challenger les créations proposées, aller plus loin et ne pas se contenter des premières impulsions de créatifs.
4. Présentation de la création au client 5. Retour et phases de retravail de la création Notre recommandation : ** 2 A/R ** inclus dans le tarif pour chaque étape de travail. Après la création présentée et la sélection d’un axe, les étapes qui suivent seront, selon les cas : - optimisation avant tests - optimisation après tests - finalisation ou mise au point."
Explanation: Validation may be a possible solution to put across this two-way consultation. I feel it puts the emphasis on gaining (and incorporating) feedback, which is the aim of the A/R.
as in Alison's message below, I think feedback - or feedback phase - would be quite a good term here. It's commonly used in marketing/new product development.
"Review" is maybe more the kind of jargon used by boring bureaucrats, but this "cycle of Client Feedback/Design Rework" is exactly that. Laws get "reviewed" in the same "Client Feedback/Design Rework" pattern, only it's called "Public Response/Amendments to the Law"
You still have the question of "1 A/R en interne" ? Any better option than "peer review?". "internal re-evaluation" maybe ? "... aller plus loin et ne pas se contenter des premières impulsions de créatifs" sounds more like "re-examine / reconsider options" than "validate"?
@ Nikki. It is most definitely is aller/retour, I was just trying to think how we would say this in English. An intermediary validation stage would involve presentation of ideas and collection of feedback (both +ve and -ve).
Agree with Colin. Standard shorthand for aller/retour and feedback would probably be a good solution. Feedback automatically includes the "aller" as without the outward journey, there can be no return : referral back and forth = feedback.
one "aller/retour" consisting of the "Présentation de la création au client" and the "Retour et phases de retravail de la création". If this process is then repeated, you have your "2 A/R".
that's the only meaning for this acronym I know! Not sure how it could fit here, though, unless it's some sort of substitute for "feedback" - that would work for the "retour" bit...
Explanation: A number of possibilities exist to render this in English, depending on what the A/R actually involves. I go along with your reading on meaning, a validation process, the tricky bit being to find a term which adeuqately describes what the A/R involves.
"1 A/R en interne" : one internal referral; one referral in-house "2 A/R/" : two referrals to be included ...
peer agreement (net): +2
