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dass immer alles anders bleibt

English translation: our one and only constant is change/change is our only constant

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:dass immer alles anders bleibt
English translation:our one and only constant is change/change is our only constant
Entered by: Usch Pilz

17:19 May 29, 2012
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: dass immer alles anders bleibt
To contextualise:-

Authentizität –
die Marke muss authentisch sein, sie muss mit dem Tun, den Programmen, den Aktivitäten, der Kommunikation der Institution in Zusammenhang gebracht werden können. Dies gilt gerade dann, wenn es zu einem Bruch der Standards wie bei Hellmann beschrieben kommt und...

this is the bit that's throwing me!

'...authentisch vermittelt werden soll, dass immer alles anders bleibt.'

All offers of help very welcome, thank you 8)
Ellen Storey
United Kingdom
Local time: 02:17
our one and only constant is change/change is our only constant
Explanation:
an alternative
Selected response from:

Usch Pilz
Local time: 03:17
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3our one and only constant is change/change is our only constant
Usch Pilz
3 +1the unexpected is the norm/expect the unexpected
Michael Martin, MA
3 +1that everything stays always not the same
Horst Huber (X)
3that we sell, but we never sell out / we are unique and will stay clear from mainstream
Nicole Schnell
2change is always for the good
Wendy Streitparth
Summary of reference entries provided
Wendy Streitparth
Zitat
Johanna Timm, PhD

Discussion entries: 1





  

Answers


17 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
change is always for the good


Explanation:
in case you don't like the literal translation

Wendy Streitparth
Germany
Local time: 03:17
Native speaker of: English
PRO pts in category: 28
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22 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
the unexpected is the norm/expect the unexpected


Explanation:
..you have to expect the unexpected/that the unexpected is the norm

Not sure about previous entries.


    Reference: http://eitelsonnensystem.de/de/person/wasti-zuger/
    Reference: http://articles.latimes.com/2005/sep/09/entertainment/et-cot...
Michael Martin, MA
United States
Local time: 21:17
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 116
Notes to answerer
Asker: Thanks Michael, I adapted it a little but it fitted the context the best! 8))


Peer comments on this answer (and responses from the answerer)
agree  Susan Welsh
21 mins
  -> Thanks, Susan!
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37 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
that we sell, but we never sell out / we are unique and will stay clear from mainstream


Explanation:
The author is referring to Kai-Uwe Hellmann and his perspective on brand management. Here is a nice reference:

"Kai-Uwe Hellmann

Marken und ihre Anhänger
Zur Subkultur von Markengemeinschaften"
https://docs.google.com/viewer?a=v&q=cache:Ss_Bft4Oh30J:www....

Nicole Schnell
United States
Local time: 18:17
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 116
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
our one and only constant is change/change is our only constant


Explanation:
an alternative

Usch Pilz
Local time: 03:17
Native speaker of: German
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Harald Moelzer (medical-translator)
50 mins
  -> Danke, Harald - have a nice day!
agree  María Diehn: Heraklit?
4 hrs
  -> Danke, María! Ja, auch der. Alles fließt ... ;-)
agree  Maja_K
15 hrs
  -> Danke, Maja!
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
that everything stays always not the same


Explanation:
One would wish to convey the very same quirkiness.

Horst Huber (X)
United States
Local time: 21:17
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
agree  Johanna Timm, PhD: paradoxical, yes.... or stays "the same as it never was", as suggested by Cilian (proZ reference link)
21 mins
  -> Plus ça change ... Thank you --- I'd always trust your judgment.
neutral  Cilian O'Tuama: "...stays always not..." is very very strange to my ear // but there is a difference between perplexing and wrong.
1 day 1 hr
  -> Thank you. That's what "immer alles anders bleibt" is supposed to do.
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Reference comments


13 mins
Reference

Reference information:
http://www.proz.com/kudoz/german_to_english/advertising_publ...

Wendy Streitparth
Germany
Native speaker of: English
PRO pts in category: 28
Login to enter a peer comment (or grade)

14 mins
Reference: Zitat

Reference information:
Herbert Grönemeyer
http://www.papillon-texte.de/2012/01/ungewohnliche-formulier...

http://www.sf-radio.net/buchecke/science_fiction/isbn9-7839-...

Johanna Timm, PhD
Canada
Native speaker of: Native in GermanGerman
PRO pts in category: 48
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