sustainable thinking

Russian translation: ориентация на устойчивое развитие

11:07 Apr 20, 2012
English to Russian translations [PRO]
Environment & Ecology
English term or phrase: sustainable thinking
Как можно перевести sustainable thinking в таком предложении:

The Company knows that the more integrated sustainable thinking is done early on in the product development process, the greater the impact it will be.

Customers are interested in new and innovative ways to minimize waste, manage energy and maximize lifespan. These three guiding principles are embedded in our product design so that we can deliver the sustainability and efficiency that customers demand.
The Company starts by designing its trucks with long lasting, durable and recyclable materials. Our trucks incorporate steel into our doors and covers to protect internal truck components and help customers save materials and money by reducing the need for replacement parts. With products and technology systems designed for long life by leveraging the inherent benefits of steel, our customers can rest assured our forklifts are built to be both durable and environmentally sound.
arisat
Local time: 17:51
Russian translation:ориентация на устойчивое развитие
Explanation:
Переводов может быть много. "Чем раньше в процессе разработки продукта начинаешь ориентироваться на устойчивое развитие (учитывать необходимость устойчивого развития, стремиться к устойчивому развитию и т.п.), тем..."
Selected response from:

Denis Kazakov
Russian Federation
Local time: 18:51
Grading comment
Спасибо! Этот вариант больше всего вписался в контекст:)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2ориентация на устойчивое развитие
Denis Kazakov
4thinking that leads to processes that can be maintained long-term
Jenni Lukac (X)
4дальновидное мышление
erika rubinstein
4a mindset (environmental awareness) of sustainability
Vesna Maširević
4planning and developing their products with the concept of sustainability in mind.
LisaV20
4экологичное мышление
Sergey Zubtsov
4рациональное планирование
OWatts
4ориентация идей/мышления на стабильную воплотимость/реализацию
Michael Korovkin
3Чкс больше разумных и дальновидных соображений заложено на этапе...
Igor Antipin
3осознание экологических проблем
Marina Dolinsky (X)
4 -1устойчивое мышление
Olga Pobortseva


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
thinking that leads to processes that can be maintained long-term


Explanation:
This term is being used to describe everything these days, but basically it refers to thinking for long-term operability - that what you are doing will continue to be relevant and will not deplete existing resources.

Jenni Lukac (X)
Local time: 16:51
Works in field
Native speaker of: English
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20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
дальновидное мышление


Explanation:
...

erika rubinstein
Local time: 16:51
Works in field
Native speaker of: Native in RussianRussian, Native in GermanGerman
PRO pts in category: 64
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22 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
ориентация на устойчивое развитие


Explanation:
Переводов может быть много. "Чем раньше в процессе разработки продукта начинаешь ориентироваться на устойчивое развитие (учитывать необходимость устойчивого развития, стремиться к устойчивому развитию и т.п.), тем..."

Denis Kazakov
Russian Federation
Local time: 18:51
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 16
Grading comment
Спасибо! Этот вариант больше всего вписался в контекст:)

Peer comments on this answer (and responses from the answerer)
agree  NataliaShevchuk
2 hrs

agree  Phong Le
2 days 2 hrs
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13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
a mindset (environmental awareness) of sustainability


Explanation:
http://sustainablethinking.wordpress.com/2008/04/21/first-po...
Sustainable thinking = awareness of how our choices impact our environment (environmental awareness)

http://www.sustainablethinking.org/
Sustainable thinking does not mean focusing narrowly on elaborate goals like running your car on hydrogen or having a carbon-neutral home. Instead, it can be as simple as shifting your focus from consumption to conservation; from “it won’t matter” to “it will matter”. That is sustainable thinking, and if all of us do it, that will have an impact.

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Note added at 22 mins (2012-04-20 11:30:06 GMT)
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If I keep ending up in questions being changed from English => English to Russian, perhaps I will seriously learn the language :D

Vesna Maširević
Serbia
Local time: 16:51
Works in field
Native speaker of: Native in SerbianSerbian, Native in Serbo-CroatSerbo-Croat
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26 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Чкс больше разумных и дальновидных соображений заложено на этапе...


Explanation:
...

Igor Antipin
Russian Federation
Local time: 18:51
Native speaker of: Native in RussianRussian
PRO pts in category: 84
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26 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
planning and developing their products with the concept of sustainability in mind.


Explanation:
http://www.bowmanassociates.com.au/services-waste-management...

LisaV20
United States
Local time: 16:51
Native speaker of: English
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27 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
экологичное мышление


Explanation:
-

Sergey Zubtsov
Armenia
Local time: 19:51
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 62
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20 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
осознание экологических проблем


Explanation:
.

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Note added at 32 mins (2012-04-20 11:39:58 GMT)
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http://www.reedexpo.com/ru/about-us/---/

http://www.eco.nw.ru/lib/data/07/1/010107.htm

http://prom-ecologi.ru/?p=2393

Marina Dolinsky (X)
Local time: 17:51
Works in field
Native speaker of: Russian
PRO pts in category: 23
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16 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
устойчивое мышление


Explanation:
Это уже устоявшаяся терминология - "устойчивое развитие", "устойчивое мышление".

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Note added at 1 час (2012-04-20 12:52:33 GMT)
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Вот ссылки на использование именно этого термина. http://www.puuwoodholzbois.com/ru/articles/finskoe-stroitels...
http://www.ru.trumpf.com/o-kompanii/kompanija/ehffektivnost-...
Уважаемый Денис Казаков не одобрил - но ведь автор вопроса просил дать ему термин, которым можно перевести английский вариант, а не дать объяснение, что есть sustainable thinking...

Olga Pobortseva
Russian Federation
Local time: 18:51
Specializes in field
Native speaker of: Russian

Peer comments on this answer (and responses from the answerer)
disagree  Denis Kazakov: Дословный перевод. Смысл передан неверно. Речь не о том, что само мышление устойчиво, а о том, что люди учитывают необходимость устойчивого развития.
3 mins
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
рациональное планирование


Explanation:
думаю, что этот термин точнее всего передает суть дела

OWatts
United Kingdom
Local time: 15:51
Specializes in field
Native speaker of: Russian
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5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
ориентация идей/мышления на стабильную воплотимость/реализацию


Explanation:
еще один вариант

Michael Korovkin
Italy
Local time: 16:51
Works in field
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 16
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