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club affinitaire

English translation: affinity group

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:club affinitaire
English translation:affinity group
Entered by: cc in nyc

15:14 Feb 20, 2012
French to English translations [PRO]
Bus/Financial - Marketing / Market Research / Marketing, loyalty schemes, e-commerce
French term or phrase: club affinitaire
Not sure what club affinitaire means in the following sentence, or if indeed, there is an equivalent in English.

"La société a pour métier la dématérialisation d’offre de chèques et cartes cadeaux, de programme de fidélité, de club affinitaire et d’offre de prépayé"

My attempt: The company specialises in paperless solutions for cheques and gift-cards, loyalty schemes,...........and prepay services"


Any ideas?
David Howard
United Kingdom
Local time: 01:21
affinity group
Explanation:
IMO... and the term seems to be used in tourism:

Affinity group: A group of people that share a common hobby, interest, or activity, or that are united through regular participation in shared outings.
http://www.ntaonline.com/for-members/resources/glossary/

Many people enjoy the comfort, safety and security of travelling with a group - small, medium or large. In the tourism industry, the term Affinity Group refers to any group having something in common: certain interests, language, customs, education, religious beliefs or tastes in food, music, dance or art. Having these groups travel together on a tour or even a day-trip brings a whole other dimension to their relationship as group members. [...]
http://www.experiencegrouptours.com/group.html
Selected response from:

cc in nyc
Local time: 20:21
Grading comment
Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4affinity group
cc in nyc
4 +1loyalty club
B D Finch
3 +1associated club
Alison Sparks (X)
4Concession club/scheme
Lara Barnett
3 +1affiliate network/merchants
Verginia Ophof
4affinity club
rkillings
3clubs and societies
Laurette Tassin


Discussion entries: 1





  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
associated club


Explanation:
literally an affinity or a strong rapport with

Alison Sparks (X)
Local time: 02:21
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Yolanda Broad: That would be my guess, too. But I've never run into the term.
1 min
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15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Concession club/scheme


Explanation:
This could be the sort of deal/agreement being offered here to customers/users of the service. I think the idea of "affinity" in the sense of agreement and privilege is being suggested here.

Although the example below describes concessions for low earning customers, the idea of these privileges is the same here.

Example sentence(s):
  • LOYALTY CARD AND CONCESSION SCHEME

    Reference: http://www.corby.gov.uk/site-page/loyalty-card-and-concessio...
Lara Barnett
United Kingdom
Local time: 01:21
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 11
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?
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22 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
affinity group


Explanation:
IMO... and the term seems to be used in tourism:

Affinity group: A group of people that share a common hobby, interest, or activity, or that are united through regular participation in shared outings.
http://www.ntaonline.com/for-members/resources/glossary/

Many people enjoy the comfort, safety and security of travelling with a group - small, medium or large. In the tourism industry, the term Affinity Group refers to any group having something in common: certain interests, language, customs, education, religious beliefs or tastes in food, music, dance or art. Having these groups travel together on a tour or even a day-trip brings a whole other dimension to their relationship as group members. [...]
http://www.experiencegrouptours.com/group.html

cc in nyc
Local time: 20:21
Native speaker of: English
PRO pts in category: 34
Grading comment
Thanks!

Peer comments on this answer (and responses from the answerer)
agree  polyglot45: sounds suspiciously likely, especially since the French is probably a calque of the English
23 mins
  -> Thank you.
neutral  B D Finch: That would would not fit the list of loyalty scheme applications.
2 hrs
  -> Maybe so, maybe not.
agree  Just Opera: http://www.journaldunet.com/economie/tendances/cartes-bancai...
3 hrs
  -> Thank you; nice reference.
agree  philgoddard
5 hrs
  -> Thank you.
agree  Yvonne Gallagher
1 day 8 hrs
  -> Thank you.
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
affiliate network/merchants


Explanation:
......

Example sentence(s):
  • oneworld affiliate airlines
  • The advertiser in an affiliate marketing relationship.

    Reference: http://www.marketingpower.com/_layouts/Dictionary.aspx
    Reference: http://www.aa.com/i18n/AAdvantage/programInformation/oneworl...
Verginia Ophof
Belize
Local time: 18:21
Specializes in field
Native speaker of: English
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Dr Lofthouse
31 mins
  -> Thank you Dr Lofthouse !
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
clubs and societies


Explanation:
fan clubs, the bird watching society

Laurette Tassin
France
Local time: 02:21
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 4
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
loyalty club


Explanation:
www.unjourailleurs.com/fr/cgv/cgv-3
"Le Club Affinitaire Un Jour Ailleurs (ci-après le « Club ») est un programme destiné à récompenser la fidélité des clients de la marque ..."

www.c2b-interactive-v2.com.preprod.c2bidev.net/3266-baume-m...
"... lancée sur le marché du marketing relationnel, la plateforme de fidélisation Digital Loyaulty propose aux annonceurs de concevoir leur propre club affinitaire."

www.handpickedhotels.co.uk/Loyalty-Club/
"Feel even more at home with our captivating rewards programme. Enjoy more for less at Hand Picked Hotels with our loyalty club programme that will reward ..."

hotelzon.com/en/fi/service.../loyalty-club/loyalty-club-regulations
"Hotelzon Loyalty Club is a rewarding club for business travellers and corporate bookers in Finland. You can join the Loyalty Club fastest way by filling out the ..."

www.furniture-barn.co.uk/Home/Loyalty_Club
"You are now a member of The Furniture Barn Loyalty Club!"



--------------------------------------------------
Note added at 3 hrs (2012-02-20 18:14:39 GMT)
--------------------------------------------------

And what language is "Digital Loyaulty"! :-? Still, it makes the point.

B D Finch
France
Local time: 02:21
Works in field
Native speaker of: English
PRO pts in category: 36

Peer comments on this answer (and responses from the answerer)
agree  Sandra & Kenneth Grossman
53 mins
  -> Thanks Sangro
neutral  cc in nyc: Sounds too close to "programme de fidélité/loyalty program"
1 hr
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16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
affinity club


Explanation:
… loyalty programmes, affinity clubs and prepay offerings. (Put it all in the plural.)

Let the client have both "affinity" and "club". It's not as though "affinity club" is at all uncommon in the Anglosphere (>40k Ghits).

You are certainly right not to be talking about "dematerialisation" :-) "paperless" isn't bad, but what the company is really trying to replace is now mostly plastic. "all-electronic solutions" ?

rkillings
United States
Local time: 17:21
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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