12:46 Jan 30, 2012 |
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German to English translations [PRO] Marketing - Retail | |||||||
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Summary of answers provided | ||||
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4 | health and beauty retailers |
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1 | Lebensmitteleinzelhandel & Discount(er)markt |
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Summary of reference entries provided | |||
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Definitions according to Nielsen |
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Discussion entries: 4 | |
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Lebensmitteleinzelhandel & Discount(er)markt Explanation: ? -------------------------------------------------- Note added at 1 hr (2012-01-30 13:53:41 GMT) -------------------------------------------------- bzw. -märkte |
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health and beauty retailers Explanation: DM stands for Drogeriemärkte See http://www.symphonyiri.de/NewsEvents/Grundgesamtheiten2010/G... Geschäftstypen LEH-DM Table includes "Drogeriemärkte" Geschäftstypen LEH – exkl. DM Table does not include "Drogeriemärkte" -------------------------------------------------- Note added at 3 hrs (2012-01-30 16:07:53 GMT) -------------------------------------------------- I have just realised that I omitted the LEH part, though I believe that was not really the problem since you worked out that it stood for "Lebensmitteleinzelhandel" ("food retail"). As far as the DM is concerned, I have little doubt that it stands for "Drogeriemärkte". If I have any hesitation at all, it is on the correct rendering of "Drogeriemärkte" in English. Despite the name, the nearest you will find to "drugs" in a German "Drogeriemarkt" is vitamin tablets or sticky plaster. What you will find is toiletries, cleaning products, candles, a range of health foods and a few other products. Our local Rossman even has a small wine section, but I am not sure how typical this is of a "Drogeriemarkt". Basically, they are like Superdrug (UK), but without the aspirins or paracetamol. Hope this helps! -------------------------------------------------- Note added at 3 hrs (2012-01-30 16:09:15 GMT) -------------------------------------------------- And, of course, they stock things like perfume, hair dye, etc., hence "beauty"... -------------------------------------------------- Note added at 4 hrs (2012-01-30 17:26:05 GMT) -------------------------------------------------- Once again, the nearest equivalent to a "Drogeriemarkt" that I know of in the UK is Superdrug. This chain is described online (and describes itself) as: "Superdrug is a retail chain of health and beauty product stores based in the United Kingdom." http://www.google.de/url?sa=t&rct=j&q="Superdrug" "health an... "Superdrug store, founded in 1964, part of AS Waston family, is the second-largest chain of health and beauty stores in UK." http://www.google.de/url?sa=t&rct=j&q="Superdrug" "health an... However, it is possible that Superdrug may have changed since last I visited... |
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5 hrs |
Reference: Definitions according to Nielsen Reference information: Market Insights Deutschland Entwicklung Spirituosen im 1. Halbjahr 2009 LEH + DM Entwicklung der Marktsegmente im ersten Halbjahr 2009 (in %)* *Lebensmitteleinzelhandel, Drogeriemärkte Klare Spirituosen Wodka, etc. Quelle: G+J Branchenbild SPIRITUOSEN / AC Nielsen http://www.wzw.tum.de/bgt/fileadmin/user_upload/Vorlesungen_... (N.B. This is a large pdf file) Drogeriemärkte Definition Diese Marktunterteilung stellt die filialisierten Drogeriemärkte und Parfümerien (Bipa, dm & Schlecker) dar. Parfümerien und Traditionelle Drogerien sind nicht inkludiert. http://at.nielsen.com/news/documents/Lebensmittelhandel2007_... See also: http://www.proz.com/kudoz/german_to_english/bus_financial/59... Perhaps "drug chains" might work? |
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