mot-clé de notoriété

English translation: brand-related keyword

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:mot-clé de notoriété
English translation:brand-related keyword
Entered by: Tim Parker

13:07 Jan 17, 2012
French to English translations [PRO]
Marketing - Media / Multimedia
French term or phrase: mot-clé de notoriété
" Avec plus de 60% des visites provenant des moteurs de recherches via les mots clés de notoriété, nous devons faire en sorte de stabiliser ces variations. "

"Il existe deux catégories de mots-clés :

Les mots clés d'activité : nom des produits, caractéristiques, activité, ...
Les mots clés de notoriété : le nom de votre société, de votre enseigne, les marques,

domain - Search Engine Optimisation (SEO) -

could this be "brand keyword"?
Tim Parker
United Kingdom
Local time: 01:42
brand-related keyword
Explanation:
searchenginewatch.com/.../How-General-Keywords-Can-Influence-B...
"We began our discussion on utilizing Google AdWords' Search Funnels to ... would be attributed to the brand-related keyword within AdWords. ..."

www.topranksolutions.com/select-the-best-keywords/
"Selecting the best keywords is a critically important aspect of search engine ... Targeting a brand-related keyword phrases or internal corporate ..."

www.smartinsights.com › ... › SEO analytics
"Set C) Brand related keyword targets. It's important to understand that brand searches for your business won't just be on your brand name + ..."
Selected response from:

B D Finch
France
Local time: 02:42
Grading comment
Yep thanks very much, fits what I was looking for.
2 KudoZ points were awarded for this answer



Summary of answers provided
4 +1brand-related keyword
B D Finch
4 +1branded keywords
Noni Gilbert Riley
4key-words due to fame
Sébastien GUITTENY


Discussion entries: 4





  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
key-words due to fame


Explanation:
Plus leur notoriété augmentera, plus les mots-clé les concernant seront nombreux.

Sébastien GUITTENY
France
Local time: 02:42
Does not meet criteria
Native speaker of: French
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
brand-related keyword


Explanation:
searchenginewatch.com/.../How-General-Keywords-Can-Influence-B...
"We began our discussion on utilizing Google AdWords' Search Funnels to ... would be attributed to the brand-related keyword within AdWords. ..."

www.topranksolutions.com/select-the-best-keywords/
"Selecting the best keywords is a critically important aspect of search engine ... Targeting a brand-related keyword phrases or internal corporate ..."

www.smartinsights.com › ... › SEO analytics
"Set C) Brand related keyword targets. It's important to understand that brand searches for your business won't just be on your brand name + ..."

B D Finch
France
Local time: 02:42
Does not meet criteria
Works in field
Native speaker of: English
PRO pts in category: 18
Grading comment
Yep thanks very much, fits what I was looking for.

Peer comments on this answer (and responses from the answerer)
agree  Isabelle17
17 hrs
  -> Thanks Isabelle
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
branded keywords


Explanation:
http://www.higher-education-marketing.com/blog/branded-non-b...

You were on the right track!

If your brand is well-known, then you can lead searchers to look at the activities you offer. These keywords depend upon your "fame": if you're not already well-known, people will find their way to you via activity keywords, where there is a great deal more competition.

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Note added at 20 hrs (2012-01-18 09:10:31 GMT)
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http://thrivalytics.com/learn-seo-web-analytics/real-life-se...
"First, let me explain what non-branded keywords are. A branded<b/> keyword is a keyword that is related to the brand name, such as “Pepsi”. A non-branded keyword is a keyword that defines your product without using the brand name, such as “soft drink”.
At one time I was providing web analytics and SEO for a major web development tool. They had been growing strong for over a year. In fact, they had passed their competition. However, they were aware that they needed to keep their edge. As I began searching for areas of improvement, I noticed that they were ranking in search well for their brand-related keywords<b/>. However, they were doing terrible with their non-branded keywords"
The bold is mine: the keywords are branded/brand-related from the start.

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Note added at 20 hrs (2012-01-18 09:13:09 GMT)
--------------------------------------------------

Oh dear, got my html codes wrong in my haste. Apologies.

Noni Gilbert Riley
Spain
Local time: 02:42
Does not meet criteria
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Yolanda Broad
11 mins
  -> Thank you Yolanda.

neutral  B D Finch: This implies that the keywords have been branded subsequently to having been used as keywords, which isn't quite what is meant.
6 hrs
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