sales collateral

Russian translation: материалы для поддержки продаж

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:sales collateral
Russian translation:материалы для поддержки продаж
Entered by: Vadim Pogulyaev

12:47 Jan 11, 2012
English to Russian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: sales collateral
Это из списка средств стимулирования сбыта (promotional tools).
Другого контекста, к сожалению, нет.
Viktor Nikolaev
Belgium
Local time: 19:15
материалы для поддержки продаж
Explanation:
это datasheets, product briefs, презентации и прочее
Selected response from:

Vadim Pogulyaev
Thailand
Local time: 00:15
Grading comment
Спасибо всем за ответы и ценные ссылки.

4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1материалы для поддержки продаж
Vadim Pogulyaev
4рекламные материалы
Vadim Kadyrov
Summary of reference entries provided
FYI
Dmitry Kornyukhov

Discussion entries: 2





  

Answers


1 min   confidence: Answerer confidence 5/5 peer agreement (net): +1
материалы для поддержки продаж


Explanation:
это datasheets, product briefs, презентации и прочее

Vadim Pogulyaev
Thailand
Local time: 00:15
Meets criteria
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 162
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?
Grading comment
Спасибо всем за ответы и ценные ссылки.

Peer comments on this answer (and responses from the answerer)
agree  Dmitry Kornyukhov
2 mins
  -> Thanks
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4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
рекламные материалы


Explanation:
++

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Note added at 5 mins (2012-01-11 12:53:37 GMT)
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несмотря на то, что

Marketing collateral differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them,

у нас принято и то, и другое называть рекламными материалами


    Reference: http://www.marketing-playbook.com/glossary/index.php/term/%2...
    Reference: http://en.wikipedia.org/wiki/Marketing_collateral
Vadim Kadyrov
Ukraine
Local time: 20:15
Meets criteria
Works in field
Native speaker of: Russian
PRO pts in category: 68
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Reference comments


4 mins
Reference: FYI

Reference information:
http://www.marketing-playbook.com/glossary/index.php/term/&#...

Dmitry Kornyukhov
Canada
Meets criteria
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 4
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