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features-and-benefits marketing

Russian translation: маркетинг свойств и преимуществ

13:19 Dec 6, 2011
English to Russian translations [PRO]
Marketing - General / Conversation / Greetings / Letters
English term or phrase: features-and-benefits marketing
Никак не могу подобрать точную формулировку. Знаю, что вроде она должна быть. Спасибо.
kolkovsky
Russian Federation
Local time: 12:12
Russian translation:маркетинг свойств и преимуществ
Explanation:
Или традиционный маркетинг.
Selected response from:

Sophia Shishatskaya
Armenia
Local time: 11:12
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +2продвижение функций и преимуществ
Dmitry Kornyukhov
4маркетинг, основанный на указании преимуществ и функций
Vadim Kadyrov
4маркетинг, ориентированный на свойства и выгоды
Talli L
3маркетинг свойств и преимуществ
Sophia Shishatskaya


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
маркетинг свойств и преимуществ


Explanation:
Или традиционный маркетинг.


    Reference: http://marketing-tut.ru/materiali/em/tradicionnyj-marketing-...
Sophia Shishatskaya
Armenia
Local time: 11:12
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 20
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7 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +2
продвижение функций и преимуществ


Explanation:
Еще бы контекст был у Вас хоть какой-то

Dmitry Kornyukhov
Canada
Local time: 03:12
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
Notes to answerer
Asker: Противопоставление этого типа маркетинга и experiental marketing


Peer comments on this answer (and responses from the answerer)
agree  Vladyslav Golovaty
11 mins
  -> Благодарю!
agree  Gevis: Мне такой перевод нравится.
16 mins
  -> Благодарю!
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
маркетинг, основанный на указании преимуществ и функций


Explanation:
ИМХО

Vadim Kadyrov
Ukraine
Local time: 10:12
Works in field
Native speaker of: Russian
PRO pts in category: 52
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30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
маркетинг, ориентированный на свойства и выгоды


Explanation:
...

--------------------------------------------------
Note added at 37 mins (2011-12-06 13:57:19 GMT)
--------------------------------------------------

Точная формулировка, которую Вы ищите, есть у концепции свойств и выгод. Это объединяет маркетинг ориентированный на товар и на клиента. Дело обстоит так: 1. Берем товар. 2.Выясняем все его свойства. 3.Смотрим, что из этих свойств может найти отклик в душе клиента. 4.Красиво преподносим эти свойства товара в качестве выгод клиента.

Talli L
Ukraine
Local time: 10:12
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
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