jouer la saisonnalité
English translation: make the most of the seasonal period/opportunity
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| 09:15 Aug 31, 2011 |
| French to English translations [PRO] Marketing - Marketing / Market Research / Sports clothing | |||||||
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|  Selected response from: Lara Barnett United Kingdom Local time: 07:13 | ||||||
Grading comment
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Answers
7 mins confidence: 
make the best of seasonality Explanation: One option. This is the drive that fills the shops up with Christmas stuff in September :( |
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1 hr confidence: peer agreement (net): +1
peer agreement (net): +1cash in on the "seasonal" effect Explanation: take advantage of the fact that it is the right season for selling a certain type of product |
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1 hr confidence:
make the most of the seasonal period/opportunity Explanation: "make the most of something" To make something appear as good as possible; to exploit something; to get as much out of something as is possible. "Mary knows how to make the most of her talents. They designed the advertisements to make the most of the product's features." http://idioms.thefreedictionary.com/make the most of |
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Grading comment
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2 hrs confidence:
take advantage of what the season has to offer Explanation: HTH |
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5 hrs confidence: peer agreement (net): +2
peer agreement (net): +2Adopt a seasonal strategy Explanation: Hi, As other answerers seem to agree, it looks like the phrase is being used in the context of ensuring that the right products are available for purchase in stores during the right season. In this case, it would seem to me that 'jouer' is being used in the sense of "adopter une stratégie dans une perspective donnée; parier sur" (Petit Larousse 2009). Since "saisonnalité" is the "caractère saisonnier de qqch" (Ibid), you need to give the English reader some indication of what the "qqch" is in each case. Here it is the commercial strategy. |
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