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comparaciones de los intangibles

English translation: intangible brand assets/values

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:comparaciones de los intangibles
English translation:intangible brand assets/values
Entered by: ClaraVal

12:15 Jun 22, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado.
Spanish term or phrase: comparaciones de los intangibles
Se trata de un estudio sobre el efecto de los intangibles de marca sobre el negocio. Intangibles tales como, la reputación, el servicio, etc. El contexto se refiere a una herramienta informática capaz de evaluar los intangibles según criterios obejtivos y hacer comparaciones con los intangibles de la competencia. En este contexto:

"Mediante la herramienta se pueden consultar los resultados obtenidos en los análisis, también permite hacer comparaciones de los intangibles con los de la competencia."

De momento lo interpreto así:

"Using the tool you can check the results of your analyses. This tool also allows you to draw comparisons between your brand intangibles and those of the competition/competitors."
Eugenio Llorente
Spain
Local time: 13:20
intangible brand assets/values
Explanation:
"...allows you to compare your intangible brand assets with those of your competitors" or "to your competitors'".

Selected response from:

ClaraVal
United Kingdom
Grading comment
Muchas gracias Clara por tu respuesta.
4 KudoZ points were awarded for this answer



Summary of answers provided
4intangible brand assets/values
ClaraVal
4comparisons between intangible brand characteristics
Barbara Cochran, MFA


Discussion entries: 2





  

Answers


10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
intangible brand assets/values


Explanation:
"...allows you to compare your intangible brand assets with those of your competitors" or "to your competitors'".



Example sentence(s):
  • http://brandmaster.wordpress.com/2010/01/25/intangible-brand-assets-or-just-intangible-assets/

    Reference: http://brandmaster.wordpress.com/2010/01/25/intangible-brand...
ClaraVal
United Kingdom
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Muchas gracias Clara por tu respuesta.
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
comparisons between intangible brand characteristics


Explanation:
HTH

Barbara Cochran, MFA
United States
Local time: 07:20
Specializes in field
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)



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