in the buildup to launch

Spanish translation: durante la preparación del lanzamiento

20:46 Mar 22, 2011
English to Spanish translations [PRO]
Medical - Medical: Pharmaceuticals
English term or phrase: in the buildup to launch
estoy traduciendo un documento farmacéutico de un nuevo producto que está siendo sometido a ensayos clínicos y me aparece esta frase:
This vision of the drug will evolve with time and gradually will include more audiences in the buildup to launch.

No entiendo muy bien a qué hace referencia el término "buildup" en este contexto.
Muchas gracias de antemano
B.
Bego Pons
Local time: 06:14
Spanish translation:durante la preparación del lanzamiento
Explanation:
Aquí, "buildup" = "preparación".
Selected response from:

Alistair Ian Spearing Ortiz
Spain
Local time: 06:14
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1durante la preparación del lanzamiento
Alistair Ian Spearing Ortiz
4 +1durante los preparativos para su lanzamiento
Noni Gilbert Riley
4en el proceso/la preparación para lanzar al mercado
Remy Arce
4en el proceso previo al lanzamiento.
José Mª SANZ (X)
3en/durante la campaña de propaganda antes del lanzamiento
Barbara Cochran, MFA


  

Answers


6 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
durante la preparación del lanzamiento


Explanation:
Aquí, "buildup" = "preparación".

Alistair Ian Spearing Ortiz
Spain
Local time: 06:14
Specializes in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 274

Peer comments on this answer (and responses from the answerer)
agree  CARMEN MAESTRO: Yo diría "de su lanzamiento"
4 mins
  -> Tu sugerencia es buena. Saludos, Carmen.
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
en el proceso/la preparación para lanzar al mercado


Explanation:
dos posibles opciones en ese contexto.

Remy Arce
United States
Local time: 00:14
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 74
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12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
durante los preparativos para su lanzamiento


Explanation:
Otra opción.

Noni Gilbert Riley
Spain
Local time: 06:14
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Mónica Algazi
5 mins
  -> Gracias
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
en el proceso previo al lanzamiento.


Explanation:
Mi sugerencia.

José Mª SANZ (X)
Spain
Local time: 06:14
Native speaker of: Spanish
PRO pts in category: 8
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
en/durante la campaña de propaganda antes del lanzamiento


Explanation:
HTH

Barbara Cochran, MFA
United States
Local time: 00:14
Native speaker of: Native in EnglishEnglish
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