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20:54 Feb 2, 2011
English to Serbian translations [PRO] Marketing - Advertising / Public Relations Additional field(s): Marketing / Market Research
English term or phrase: buzzword
Definition from The Free Online Dictionary: n. 1. A word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons: "'Sensitivity' is the buzzword in the beauty industry this fall" (ADWEEK). 2. A stylish or trendy word or phrase.
Multicultural literature is the new buzzword in town and authors Jennifer Cervantes, Christina Gonzalez, and Guadalupe Garcia McCall have some great tips on how to do it right! Ingrid's Notes
Poštovani kolega, Dušane, potpuno ste u pravu da prevod ovog termina na srpski ne postoji, ali je poznato značenje, te mislim da je na nama da damo najpribližniju definiciju i sugerišemo prevod koji će jednom biti odobren, valjda! he he Poštapalica nije baš precizan termin za buzzword. Primetili ste i sami. Obzirom da se buzzwords nazivaju još i vouge word, najpribližnije značenje je ponuđeno. Any comment on this? :)
Automatic update in 00:
Translations offered
9 mins confidence: peer agreement (net): -2
звучна реч
Definition from own experience or research: „Звучна реч“ је реч која се истиче, која је карактеристична или битна у одређеној области.
Example sentence(s):
<i>У то доба било је веома рискантно говорити о женским куковима, па иако је belly (трбух) била <b>звучна реч</b>, то је било најдаље докле су могли отићи, а да избјегну проблеме.</i> - Википедија
<i>Ova <b>zvučna reč</b> istočnjačkog porekla, a sa našim nastavkom, podseća na neočekivanu veliku radost koja je jednog proleća, u predvečerje, istrčala pred nas na seoski put, kad smo je najmanje očekivali.</i> - www.pravoslovo.net
Dejan Škrebić Bosnia and Herzegovina Local time: 11:29 Native speaker of: Serbian
Notes to answerer
RINA LINGUISTIC SERVICES, Katarina Radojevic- Mitrovic Buzzwords su obično vezane za užestručna polja. Koriste ih pripadnici tih polja ili da bi pokazali drugim pripadnicima svog polja da su "u toku" ili da bi impresionirali ljude koji nisu u njihovom polju. To je pre pomodna reč, ali ima i dodatno značenje želje da se publika zaseni sopstvenom važnošću. Često se u tom smislu koristi i "word du jourĆ, što bi bila "reč dana"...
3 days 2 hrs confidence: peer agreement (net): +1
pomodna žargonska (često besmislena) reč
Definition from Rečnik angloameričkog slenga: Buzzword ili buzzphrase je pomodna, ali najčešće besmislena reč. Uzmimo za primer imenicu "interfejs" koja predstavlja popularnu tj. pomodnu reč pseudo intelektualaca.
Prema navedenom izvoru, tokom kolapsa Istočne Nemačke, tokom 1989. i 1990. godine, značajan buzzword je predstavljala fraza "self-determination" (srpski, samoodređenje, samoopredeljenje).
A buzzword (also known as a fashion word or vogue word) is a vague idiom, or a neologism, that is commonly used in managerial, technical, administrative, and sometimes political environments. Although buzzwords can impress one's audience with the pretense of knowledge, they typically make sentences difficult to dispute, on account of their cloudy meaning. [1] According to George Orwell's "Politics and the English Language," people use buzzwords because they are convenient. It is much easier to copy the words and phrases that someone invented than it is to come up with one's own.
Buzzwords differ from jargon in that they have the function of impressing or of obscuring meaning, while jargon (ideally) has a well-defined technical meaning, if only to specialists. However, the hype surrounding new technologies often turns technical terms into buzzwords.
A buzzword may or may not appear in a dictionary, and if it does, its meaning as a buzzword may not match the conventional definition, because it is often used outside of it.
Reasons for using buzzwords With any stipulative neologism, such as "quark," to describe new concepts, without the danger of over-simplification and confusion that can arise from using words and phrases with previously established, commonplace meanings. To control thought by being intentionally vague. In management, stating organizational goals by using words with unclear meanings but positive connotations prevents anybody from questioning the directions and intentions of these decisions, especially if many such words are used. To boost creativity among listeners by compelling them to think of the applications and particulars on their own. To make something trivial seem to have greater import and stature. To impress a judge or examiner by seeming familiar with a theory or principle by dint of mere name-dropping, as with "cognitive dissonance" or the "Heisenberg Uncertainty Principle." To provide a camouflage for saying nothing in particular.
Detailed examples Machiavelli noted that, to retain power as a leader effectively, a prince should speak of mercy, humanity, peace, and faith, while preparing for war all-the-while, ready to wage it quickly and mightily. Thus, his speech-writers would be encouraged to use the appropriate buzzwords liberally. In 1950, the year he won the Nobel Prize for literature, Bertrand Russell wryly observed, "It is not difficult to learn the correct use of such words as 'complex,' 'sadism,' Oedipus,' 'bourgeois,' 'deviation,' 'left,' and nothing more is needed to make a brilliant writer or talker." [4] In some cases, knowing buzzwords may be a sign that is part of a certain community. For example, law students often speak of using buzzwords in order to get full credit on essay questions and bar examinations. For example, on a torts question concerning a case of negligence, saying the defendant's conduct was close enough in time and place to be deemed the legal cause of the plaintiff's injuries may be literally correct but lose points, since the buzzword, "proximate cause," was omitted. The omission sends a signal to the professor or grader that the student has not read the cases carefully and not gained the proper legal vocabulary. Thus, the student's desire to employ the words that create a special effect, or buzz, in another's mind. This kind of grading teaches students to use buzzwords. In this case, the buzzword is a sign that one is familiar with the language that lawyers normally use.
Zdravstvo
(35) Obezbeđivanje jednakog pristupa zdravstvenom sistemu svim Romima, na primer putem zdravstvenih medijatora i obezbeđivanje obuke za postojeće fasilitatore.
Buzzwords-fasilitator, medijator
Brojni su izvori širom Interneta... - Strazburska deklaracija
Тржиштима за корпоративну контролу требало би да буде омогућено да функционишу на ефикасан и транспарентан начин.
buzzword-transparentan
Evo još nekih primera pomodnih žargonskih, često besmislenih reči-izraza: implementacija, bord (kao bord direktora), velnes i spa risort (to je sad kod nas uobičajeno kad su u pitanju hoteli-banje, a niko nije načisto šta tačno znači). - Principi korporativnog upravljanja
Pored toga, u Organizaciji postoji i Projektni razvojni fond koji potpomaže regionalnu naučno-istraživačku saradnju, putem inicijalnog finansiranja fizibiliti studija naučno-istraživačkih ustanova iz najmanje tri zemlje članice.
buzzwords-fizibiliti studija - Ministarstvo spoljnih poslova Republike
Definition from Wikipedia: Krilatica, moto ili geslo se naziva izraz ili skup riječi koje predstavljaju određenu društvenu grupu ili organizaciju. Krilatica izražava namjeru ili stav grupe koja je upotrebljava.
Example sentence(s):
Krilatica "Carpe Diem", odnosno "uhvati dan" znači da treba u potpunosti uživati u životu i cijeniti svaki dan koji je pred nama kao da nam je posljednji. - Kozmetika - zdrav ten, unutrašnja sreć
Firma“Primaks“ ima i svojih šest apoteka i veleprodaju. Krilatica koja ih prati od 1993. godine - „Prima sve ima“ opravdana je sa više od 8.000 vrsta preparata namenjenih lečenju i prevenciji bolesti. - VRHUNSKA KOZMETIKA I ZA DOMAĆE KUPCE
KRILATICA "STO LJUDI, STO ĆUDI" može da se primeni i u priči o odnosu emocija i ishrane. Nekima, kada su tužni i depresivni, hrana ne pada na pamet, drugi se pretrpavaju, treći ne mogu da zamisle tugovanje bez slatkiša... - Verernje novosti
Milena Taylor Serbia Native speaker of: Serbian, Serbo-Croat PRO pts in category: 68
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peer agreement (net): -2
