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  3. Business/Commerce (general)

磁石商品

English translation: customer-attracting items / customer-attracting merchandise

17:38 Jan 13, 2011
Japanese to English translations [PRO]
Marketing - Business/Commerce (general)
Japanese term or phrase: 磁石商品
「磁石商品を置けば回遊性もバツグン」
「店の奥や２階にマグネット（磁石）商品と呼ばれるお客が興味を引くような商品を置き、足を進めさせます」

This is part of the "I know what it is, but I don't have a good word" series, lol. This is regarding product placement. 磁石商品 are products that are placed in a store that bring customer attention, in hopes that they will look at other products.

Is there a applicable marketing term for this? I've already tried "magnetic products", but as expected, I get a bunch of literal magnetic products (stick on your fridge stuff).
PT Translati (X)
United States
Local time: 00:26
English translation:customer-attracting items / customer-attracting merchandise
Explanation:
I feel that it can be translated as "customer-attracting items" since these are items in the store that are made to attract customers "like a magnet" to that back area on the 2nd floor.

There are many websites about items or retail displays, etc. displayed to attract customers.

Selected response from:

Joyce A
Thailand
Local time: 14:26
Grading comment
Going with this one because it's closest to that what a 磁石商品 is and simply defines it. Although I think some of the other answers work as well.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2eye-catching products / loss leaders
JapanLegal
4attractive items
Soonthon LUPKITARO(Ph.D.)
4Captivating merchandise / Key merchandise
Yoko_K
3customer-attracting items / customer-attracting merchandise
Joyce A
3sought-after merchandise
Yuki Okada


  

Answers


32 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
eye-catching products / loss leaders


Explanation:
"Eye-catching products" strikes me as a good umbrella term for products that, for whatever reason, catch the attention of passersby and draw them into the store.
See page 10 of the following PDF: http://www.modasaloninteriors.com/pdf/september.pdf

"Loss leaders" would be a good way to describe products that are deeply discounted (to the point of generating a loss for the store) in order to draw people in and get them to buy products with higher profit margins.
See http://en.wikipedia.org/wiki/Loss_leader


JapanLegal
Japan
Local time: 16:26
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in JapaneseJapanese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Tokyo_Moscow
14 hrs
  -> Thank you!
agree  MariyaN (X)
1 day 4 hrs
  -> Thank you!
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8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
customer-attracting items / customer-attracting merchandise


Explanation:
I feel that it can be translated as "customer-attracting items" since these are items in the store that are made to attract customers "like a magnet" to that back area on the 2nd floor.

There are many websites about items or retail displays, etc. displayed to attract customers.



Joyce A
Thailand
Local time: 14:26
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 65
Grading comment
Going with this one because it's closest to that what a 磁石商品 is and simply defines it. Although I think some of the other answers work as well.
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1 day 6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
sought-after merchandise


Explanation:
I have seen "magnetic" being used to mean attractive, but I didn't know 磁石 was also used to attract people.

If you don't come across a marketing vocabulary, what about "sought-after?" I would agree with "eye-catching" if they are displayed at the store front. But in this case customers have to know without seeing them.

Yuki Okada
Canada
Local time: 00:26
Works in field
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 138
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2 days 8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
attractive items


Explanation:
See: http://n4g.com/news/601820/capcom-has-some-attractive-items-...

Soonthon LUPKITARO(Ph.D.)
Thailand
Local time: 14:26
Specializes in field
Native speaker of: Thai
PRO pts in category: 8
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3 days 11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Captivating merchandise / Key merchandise


Explanation:
'Magnetic Merchandise' can be anything depending on the type of retail outlet. It could be promotional/seasonal/discounted/popular/daily necessities (i.e. for convenience stores) merchandise that attracts and holds shoppers attention, needs and interest. Therefore, I feel it can be translated into either captivating or key merchandise in this case.

Yoko_K
Specializes in field
Native speaker of: Japanese
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