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Medienkooperationen

English translation: joint media projects

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Medienkooperationen
English translation:joint media projects
Entered by: Craig Meulen

08:08 Oct 20, 2010
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Medienkooperationen
What's the really English term for these marketing measures? Linguee gives me numerous translated websites with "media cooperations", but I'm not convinced that this is really what Brits or Americans say.

It's part of a list of services on offer from a PR agency:


Kreationsleistungen je nach Kundenwunsch und Kampagnenrahmen, z.B.:

- Klassische Werbung (z.B. Printanzeigen, Außenwerbung)
- Corporate Publishing
- Corporate Design
- Branding
- TV-Werbespots
- Verkaufsförderung, Direktmarketing
- Medienkooperationen
- Online Solutions (z.B. Anzeigen, Banner)
Craig Meulen
United Kingdom
Local time: 22:32
joint media projects
Explanation:
Adding "joint" gets the idea of "Kooperation" across.
Selected response from:

Jon Reynolds
United Kingdom
Local time: 22:32
Grading comment
This is the one I used - will see if the client objects!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3joint media projects
Jon Reynolds
3Media projects
Jo Bennett
3media collaborations
casper (X)
3multimedia service
Annie and Rolf Reiser (X)
3media partnerships
Alison MacG
3media coverage
Raghunathan Rajagopalan


  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Media projects


Explanation:
I think this may well be what a British company would use. See web refs below.


    Reference: http://www.mediaprojects.org/
    Reference: http://www.mediaproject.co.uk/
Jo Bennett
United Kingdom
Local time: 22:32
Works in field
Native speaker of: English
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30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
joint media projects


Explanation:
Adding "joint" gets the idea of "Kooperation" across.

Jon Reynolds
United Kingdom
Local time: 22:32
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
This is the one I used - will see if the client objects!

Peer comments on this answer (and responses from the answerer)
agree  Helen Shiner: Exactly what I was about to suggest - until I read the contributions.
3 hrs
agree  Jo Bennett: Yes, I'd agree with that!
3 hrs
agree  Marie Jammers
14 hrs
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
media collaborations


Explanation:
'Kooperation' is often translated as 'collaboration'.

Example sentence(s):
  • Pure Media has brokered the first ever fully integrated <b>media collaboration</b> between the FT and CNBC to publicise the launch of QFinance

    Reference: http://tinyurl.com/23e55p3
casper (X)
Native speaker of: Native in EnglishEnglish
PRO pts in category: 11
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5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
multimedia service


Explanation:
Die Kooperation wird als Service angeboten.

--------------------------------------------------
Note added at 5 hrs (2010-10-20 13:33:47 GMT)
--------------------------------------------------

about 212 mio hits at Google

Annie and Rolf Reiser (X)
Local time: 15:32
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
media partnerships


Explanation:
I would tentatively suggest this term. Although many German texts include both the terms "Medienkooperationen" and "Medienpartnerschaften", they are very often used as synonyms. So, provided your text does not also include the term "Medienpartnerschaft" or, if it does, does not make any sort of differentiation between the two, then it should be safe to use media partnership, which appears to be a much more common term in English.

Here is at least one German company that translates Medienkooperationen as media partnerships rather than media cooperations.
Sie organisieren zudem Marketing-Events und Medienkooperationen.
You will organize marketing events and media partnerships.
http://www.politik-kommunikation.de/_files/newsletter/politi...

Adding Value Through Media Partnerships
The first step in establishing such a partnership is to determine which media outlet will help deliver your messages most effectively to your audience and to plan your approach so that you have the best chance of success. For example, some programs might have highly visual elements, which calls for a TV partner, while others are better suited for radio or print.
http://www.icsc.org/srch/education/newsletter/addingvalue.pd...

Marketing Manager, Tate Modern
To manage the marketing mix, including devising and implementing campaigns to include advertising, print, digital, media partnerships, promotions, website content, direct marketing and visitor research.
http://www.tate.org.uk/about/workingattate/10008_marketing_m...

DRPR-Richtlinie zu Medienkooperationen
Medienunternehmen oder Verlage treten gegenüber der PR in zwei unterscheidbaren Rollen auf: erstens als Redaktionen und zweitens als Wirtschaftsunternehmen. In dieser zweiten Rolle sind sie häufig für gewisse Zeiträume oder bestimmte Themen Kooperationspartner von anderen Wirtschaftsunternehmen und PR-Agenturen. Solche Partnerschaften werden vor allem Medienkooperationen genannt.
http://www.drpr-online.de/statische/itemshowone.php4?id=56

Compare also:
Marketing co-operation
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing.
http://en.wikipedia.org/wiki/Marketing_co-operation




Alison MacG
United Kingdom
Local time: 22:32
Native speaker of: Native in EnglishEnglish
PRO pts in category: 34
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1 day 7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
media coverage


Explanation:
Media coverage of the company and coverage throughout the industry.

Raghunathan Rajagopalan
Local time: 03:02
Native speaker of: English
PRO pts in category: 3
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