Ratio d'implantation

English translation: Relative market penetration

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Ratio d\'implantation
English translation:Relative market penetration
Entered by: claude-andrew

06:55 Oct 12, 2010
French to English translations [PRO]
Bus/Financial - Management / Employee performance evaluation
French term or phrase: Ratio d'implantation
This is an item in a list of managerial performance criteria under the general heading:
"List the permanent objectives related to the function (cf definition of function or activities mentioned on the skills form) and give a mark according to their achievement"
claude-andrew
France
Local time: 04:30
Relative market penetration
Explanation:
"The data on the relative market penetration by domiciliary and non-domiciliary life-health insurers in Table III.7 also reflects a pattern similar to that for property-casualty insurers, with an even greater predominance of non-domestic insurers in each state."
http://www.bipac.net/afc/Klien1.pdf

"... the relative market penetration positions of all sources can be ..... This study found that planning on the national level was very ineffective. ..."
linkinghub.elsevier.com/retrieve/pii/0024630181901473

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Note added at 3 hrs (2010-10-12 09:55:01 GMT)
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Or even better: "Market penetration ratio".

"One way to expand exports is to reach new geographic markets with existing ... Export Market Penetration Ratio. Compares actual number of bilateral flows ..."
siteresources.worldbank.org/.../07_Brenton_Incentive_Framework_Apr_24_PREM_competitiveness.ppt
Selected response from:

B D Finch
France
Local time: 04:30
Grading comment
Thanks again for your help
4 KudoZ points were awarded for this answer



Summary of answers provided
4Relative market penetration
B D Finch
2market penetration
Wendy Streitparth
Summary of reference entries provided
definition (French)
Catharine Cellier-Smart

Discussion entries: 2





  

Answers


38 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
market penetration


Explanation:
or market coverage

Wendy Streitparth
Germany
Local time: 04:30
Native speaker of: English
PRO pts in category: 3
Notes to answerer
Asker: Thanks for your suggestion Wendy... but I feel that this expression doesn't include the idea of ratio, comparing the local performance with national performance.

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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Relative market penetration


Explanation:
"The data on the relative market penetration by domiciliary and non-domiciliary life-health insurers in Table III.7 also reflects a pattern similar to that for property-casualty insurers, with an even greater predominance of non-domestic insurers in each state."
http://www.bipac.net/afc/Klien1.pdf

"... the relative market penetration positions of all sources can be ..... This study found that planning on the national level was very ineffective. ..."
linkinghub.elsevier.com/retrieve/pii/0024630181901473

--------------------------------------------------
Note added at 3 hrs (2010-10-12 09:55:01 GMT)
--------------------------------------------------

Or even better: "Market penetration ratio".

"One way to expand exports is to reach new geographic markets with existing ... Export Market Penetration Ratio. Compares actual number of bilateral flows ..."
siteresources.worldbank.org/.../07_Brenton_Incentive_Framework_Apr_24_PREM_competitiveness.ppt

B D Finch
France
Local time: 04:30
Works in field
Native speaker of: English
PRO pts in category: 52
Grading comment
Thanks again for your help
Notes to answerer
Asker: Thanks very much - I think this expression fits best

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Reference comments


27 mins
Reference: definition (French)

Reference information:
"Le ration d'implantation est le rapport entre la part de marché dans une zone géographique donnée et la part de marché au niveau France"
Les panels : outils incontournables des études de marché dans l'industrie

http://books.google.com/books?id=Gl-ZAkxHZNYC&pg=PA110&lpg=P...

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Note added at 38 mins (2010-10-12 07:33:11 GMT)
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@Claude-andrew
OK, wasn't sure if you had or needed a definition !

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Note added at 47 mins (2010-10-12 07:42:14 GMT)
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(Hadn't seen your discussion posting)

Catharine Cellier-Smart
Reunion
Native speaker of: English
PRO pts in category: 7
Note to reference poster
Asker: Thanks for the ref Catharine - actually that's where I found the definition myself!

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