GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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13:38 Jun 16, 2010 |
English language (monolingual) [PRO] Marketing - Marketing / Market Research | |||||||
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| Selected response from: Jack Doughty United Kingdom Local time: 09:40 | ||||||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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5 +1 | complete ethical |
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3 +2 | total reliability and honesty |
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4 | honesty to others and to oneself |
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3 | decency |
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complete ethical Explanation: Here's one dictionary definition of integrity: "Steadfast adherence to a strict moral or ethical code." Total in this context is a way of saying complete, or non-changing, or without any deviation -------------------------------------------------- Note added at 7 mins (2010-06-16 13:46:25 GMT) -------------------------------------------------- I should have typed completely, not complete -------------------------------------------------- Note added at 8 mins (2010-06-16 13:47:08 GMT) -------------------------------------------------- Here is an example: Principles of professional competence whereby, the research is conducted at all times by competent and qualified persons who act with total integrity and impartiality and who have been made aware of, and are mindful of, the ethical considerations to be borne in mind in respect of such research or experiment. http://www.healthlibrary.com/book8_chapter553.htm -------------------------------------------------- Note added at 11 mins (2010-06-16 13:50:01 GMT) -------------------------------------------------- Another: Integrity The long and the short of it? Our total independence means total integrity. At INFRAX, we strive to be an example of ethical behaviour. For us, integrity means: respect: we always respect our clients’ choices, decisions and actions; transparency: we’re always up front, about everything; confidentiality: we always keep all our clients’ information top secret. http://www.infrax.com/en/independence_statement.html |
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1 hr confidence:
2 hrs confidence: peer agreement (net): +2
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