click and mortar

Portuguese translation: Varejo físico e varejo virtual

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	click and mortar
Portuguese translation:	Varejo físico e varejo virtual

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14:58 Jun 3, 2010

English to Portuguese translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)

English term or phrase: click and mortar

Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):

The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising

Glossary-building KudoZ

This question was created by:

Alejandro Cavalitto

Argentina

This question is closed

Varejo físico e varejo virtual

Definition:
What Does Click And Mortar Mean?
A type of business model that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face to face service.

Selected response from:

Marlene Curtis
United States

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

4 +2

Varejo físico e varejo virtual

Marlene Curtis

Discussion entries: 1

Translations offered

1 hr confidence:

peer agreement (net): +2

Varejo físico e varejo virtual

Definition from Google/Investopedia:
What Does Click And Mortar Mean?
A type of business model that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face to face service.

Example sentence(s):

O final da década de 90 foi caracterizado pela polarização entre varejo físico (brick-and mortar) e varejo virtual (click). - Google
O varejo virtual não necessita de espaço físico e funcionários como uma loja física, diminuindo seus custos. Elas estão abertas 24 horas por dia e oferecem - Google

Marlene Curtis
United States
Local time: 21:51
Native speaker of:

Portuguese
PRO pts in category: 111

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Portuguese translation: Varejo físico e varejo virtual

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