behavioral targeting

Hebrew translation: מיקוד התנהגותי

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English term or phrase:	behavioral targeting
Hebrew translation:	מיקוד התנהגותי

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08:59 Jan 26, 2010

English to Hebrew translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research

English term or phrase: behavioral targeting

Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):

Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal

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מיקוד התנהגותי

Definition:
מיקוד התנהגותי הוא שיטת פרסום המכוונת את המודעות המופיעות בעמוד אינטרנט על פי הרגלי הגלישה של הפרט (כגון אתרים בהם ביקר או חיפושים שערך) במטרה להתאים את הפרסום לצרכיו ותחומי התענינותו, ובכך להגדיל את הסיכוי להצלחה במכירת או מתן השירות.

Selected response from:

hana dolgin
United States

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5 +2

מיקוד התנהגותי

hana dolgin

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peer agreement (net): +2

מיקוד התנהגותי

Definition from own experience or research:
מיקוד התנהגותי הוא שיטת פרסום המכוונת את המודעות המופיעות בעמוד אינטרנט על פי הרגלי הגלישה של הפרט (כגון אתרים בהם ביקר או חיפושים שערך) במטרה להתאים את הפרסום לצרכיו ותחומי התענינותו, ובכך להגדיל את הסיכוי להצלחה במכירת או מתן השירות.

Example sentence(s):

החברה הנרכשת, המתמחה בתחום הנקרא "מיקוד התנהגותי" היא רשת הפרסום החמישית בגודלה בארה"ב והשניה בגודלה בבריטניה. - Daily Maily

hana dolgin
United States
Local time: 19:26
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English,

Hebrew
PRO pts in category: 4

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