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positionnement prix marketing conseillé

English translation: recommended marketing price positioning

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:positionnement prix marketing conseillé
English translation:recommended marketing price positioning
Entered by: B D Finch

16:44 Jan 14, 2010
French to English translations [PRO]
Marketing - Retail
French term or phrase: positionnement prix marketing conseillé
Is this something like the "retailers' recommended price"?

Context is a loan agreement under which one company will lend another company some expensive items which will then be displayed in a shop,so that people will buy them.

XXXX concède à titre de prêt à usage purement gracieux, et en conformité avec les articles 1875 et suivants du Code Civil, à YYYY qui accepte, sous les clauses, charges et conditions de droit et d'usage en pareille matière et notamment sous celles énumérées aux présentes les "ZZZZ" numéro __ d'une valeur unitaire de 150.000 € (cent cinquante mille Euros) HT, positionnement prix marketing conseillé, ci-après le "Prêt".
Mary Lalevee
United Kingdom
Local time: 10:54
recommended marketing price positioning
Explanation:
Price positioning is relative to other products/brands in the same outlet and in the market in general. It helps define the brand image and target customers.

"Price positioning puts the brand either at the top or bottom of the category. By being the most or least expensive brand in the category the brand takes on ..."
www.brandoctors.com/f2.html

"This article examines pricing and positioning from both an economic and a marketing perspective. A price positioning framework is developed linking these ..."
jht.sagepub.com/cgi/content/abstract/15/2/31 -

"managers are responsible for strategy, market analysis, product definition, product marketing, price positioning and channel partnerships. ..."
jobsearch.money.cnn.com/a/all-jobs/list/q.../c-JPMorgan+Chase -

Selected response from:

B D Finch
France
Local time: 11:54
Grading comment
Thanks very much for your help.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1recommended marketing price positioning
B D Finch


Discussion entries: 7





  

Answers


56 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
recommended marketing price positioning


Explanation:
Price positioning is relative to other products/brands in the same outlet and in the market in general. It helps define the brand image and target customers.

"Price positioning puts the brand either at the top or bottom of the category. By being the most or least expensive brand in the category the brand takes on ..."
www.brandoctors.com/f2.html

"This article examines pricing and positioning from both an economic and a marketing perspective. A price positioning framework is developed linking these ..."
jht.sagepub.com/cgi/content/abstract/15/2/31 -

"managers are responsible for strategy, market analysis, product definition, product marketing, price positioning and channel partnerships. ..."
jobsearch.money.cnn.com/a/all-jobs/list/q.../c-JPMorgan+Chase -



B D Finch
France
Local time: 11:54
Native speaker of: English
PRO pts in category: 26
Grading comment
Thanks very much for your help.

Peer comments on this answer (and responses from the answerer)
neutral  Rob Grayson: "Price positioning" on its own is no problem; "marketing price positioning" is not something I've ever heard of, nor can I find any refs.
4 mins
  -> Does everything we write have to have been written before? It might catch on!
neutral  writeaway: literal but it is what we say in English? If you google "marketing price positioning", there are no exact hits which is a warning sign. See discussion box (and wait for someone to 'post' that as 'their' answer).
10 mins
  -> See my response to Rob. However, I do wonder what to make of it given the phrases before and after. Not sure what sense it makes with either Paula's or my suggested translations.
agree  Chris Hall
1 day 9 hrs
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