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  3. Computers: Software

advertising sponsored play

Russian translation: оплата игры/игрового контента просмотром рекламы

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:advertising sponsored play
Russian translation:оплата игры/игрового контента просмотром рекламы
Entered by: Igor Boyko

03:51 Dec 24, 2009
English to Russian translations [PRO]
Law/Patents - Computers: Software
English term or phrase: advertising sponsored play
Из договора о распространении игр. Смысл понятен, а вот как бы сформулировать?

“Advertising Sponsored Play” means Game play that is subsidized by a third party sponsor through the serving of ad inventory.
Sophia Shishatskaya
Armenia
Local time: 09:41
оплата игры/игрового контента просмотром рекламы
Explanation:
Это не просто реклама в игре. Это именно один из вариантов оплаты. Например, вы смотрите 30-секундный рекламный ролик и получаете возможность сыграть в онлайновую игру (в которой нет никакой рекламы) или приобрести виртуальный предмет, который можно использовать в игре.

Цитата:

“Brought to You by Our Sponsor”
Using Advertising as a Payment Option
...
In the gaming space, we offer something similar: what we call a sponsored session. Gamers get to choose to pay for a premium game session or item—typically priced from $0.25 up to $1.50—or to have an advertiser pay on their behalf in return for viewing or engaging in a 30-second video ad or interactive creative. Once the targeted and relevant advertisement is delivered, the user receives free, unlimited access to that game session or item. Our research shows that 99% of the time consumers will choose the ad-sponsored game play and items. The results for both advertiser and gamer have been overwhelmingly positive by every standard measure, including average clickthrough rates of 12% compared to the industry standard of less than one-half of one percent.
For example, for much of 2008 Sprint sponsored an entire channel of games across the WildTangent game service. Every game in the channel was available to be played for free, compliments of Sprint, via sponsored sessions. The creative included 30-second Sprint spots and branded mini-games. Even though the gamers were free to play their selected game after 30 seconds, the average time spent on the creative was nearly 60 seconds. According to a Dynamic Logic study, the campaign scored in the 90th percentile of all online ad campaigns run by all wireless advertisers, with big jumps in brand awareness and favorability.
http://casualconnect.org/content/Seattle/2009/maddensummer09...
Selected response from:

Igor Boyko
Russian Federation
Local time: 08:41
Grading comment
Спасибо!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1игра с рекламой спонсоров
Maksym Nevzorov
3 +1оплата игры/игрового контента просмотром рекламы
Igor Boyko


Discussion entries: 1





  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
игра с рекламой спонсоров


Explanation:


Maksym Nevzorov
Ukraine
Local time: 08:41
Native speaker of: Native in RussianRussian
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Vladimir Shelukhin: Или «со спонсорской рекламой».
6 mins
  -> Спасибо за вариант.
neutral  Igor Boyko: В самих играх никакой рекламы нет. Этот не тот случай, не продактплейсмент, не рекламные щиты спонсоров вдоль виртуальных дорог и т.п. Это опция оплаты.
2 hrs
  -> Возможно. Но как тогда быть с "through the serving of ad inventory"?
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
оплата игры/игрового контента просмотром рекламы


Explanation:
Это не просто реклама в игре. Это именно один из вариантов оплаты. Например, вы смотрите 30-секундный рекламный ролик и получаете возможность сыграть в онлайновую игру (в которой нет никакой рекламы) или приобрести виртуальный предмет, который можно использовать в игре.

Цитата:

“Brought to You by Our Sponsor”
Using Advertising as a Payment Option
...
In the gaming space, we offer something similar: what we call a sponsored session. Gamers get to choose to pay for a premium game session or item—typically priced from $0.25 up to $1.50—or to have an advertiser pay on their behalf in return for viewing or engaging in a 30-second video ad or interactive creative. Once the targeted and relevant advertisement is delivered, the user receives free, unlimited access to that game session or item. Our research shows that 99% of the time consumers will choose the ad-sponsored game play and items. The results for both advertiser and gamer have been overwhelmingly positive by every standard measure, including average clickthrough rates of 12% compared to the industry standard of less than one-half of one percent.
For example, for much of 2008 Sprint sponsored an entire channel of games across the WildTangent game service. Every game in the channel was available to be played for free, compliments of Sprint, via sponsored sessions. The creative included 30-second Sprint spots and branded mini-games. Even though the gamers were free to play their selected game after 30 seconds, the average time spent on the creative was nearly 60 seconds. According to a Dynamic Logic study, the campaign scored in the 90th percentile of all online ad campaigns run by all wireless advertisers, with big jumps in brand awareness and favorability.
http://casualconnect.org/content/Seattle/2009/maddensummer09...

Igor Boyko
Russian Federation
Local time: 08:41
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 179
Grading comment
Спасибо!
Notes to answerer
Asker: Да, похоже, имеется в виду оплата, потому что далее там идёт способ оплаты с помощью виртуальных жетонов. Спасибо.


Peer comments on this answer (and responses from the answerer)
agree  Alex Khanin
3 hrs
  -> Спасибо еще разик :)
Login to enter a peer comment (or grade)



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