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house ads

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13:57 Dec 8, 2009
English to Latvian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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Summary of translations provided
3tīmekļa vietnes pašreklāmas reklāmkarogs
Biruta MARKO


  

Translations offered


32 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
tīmekļa vietnes pašreklāmas reklāmkarogs


Definition from own experience or research:
Pašreklāmas reklāmkarogs, kuru tīmekļa vietnes izdevējs ievieto, lai aizpildītu vietu, ja nav pietiekoši daudz maksājumu sludinājumu.

Example sentence(s):
  • Ja gadās tā, ka mums nav reklāmas, ko demonstrēt Jūsu vietnē, Jūs varat izmantot mūsu sistēmu bez maksas un augšupielādēt savus pašreklāmas reklāmkarogus vai Jūsu partnera reklāmkarogus. - Partneriem  
Biruta MARKO
Local time: 13:36
Native speaker of: Native in LatvianLatvian
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