lift note

French translation: lettre-ascenseur

13:05 Oct 3, 2009
English to French translations [PRO]
Bus/Financial - General / Conversation / Greetings / Letters / Letters
English term or phrase: lift note
Whether used to communicate last-minute information or as a tool to highlight something you don’t want the reader to miss, lift notes can be a powerful addition to any direct mail package.
Kalda
Congo, Democratic Republic
Local time: 23:35
French translation:lettre-ascenseur
Explanation:
Dans le domaine du marketing, de l'édition et de la vente par correspondance, on parle de "lift letter" et de "lettre-ascenseur".

Ces termes se substituent souvent à la "lettre de l'éditeur", que je préfère, quoique cette dernière expression s'utilise aussi pour "editor/publisher's note".

À voir selon le contexte !

Lettre-ascenseur :
- http://issuu.com/copywriter/docs/vpc-pour-tous
- http://www.iterasi.net/openviewer.aspx?sqrlitid=kbxqoz7a-0wx...

(Lift letter : http://www.urgent.free.fr/x/exterglossaire.htm)
Selected response from:

Fwell
United Kingdom
Local time: 23:35
Grading comment
Thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1lettre-ascenseur
Fwell
Summary of reference entries provided
explanation
Gad Kohenov

  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
lettre-ascenseur


Explanation:
Dans le domaine du marketing, de l'édition et de la vente par correspondance, on parle de "lift letter" et de "lettre-ascenseur".

Ces termes se substituent souvent à la "lettre de l'éditeur", que je préfère, quoique cette dernière expression s'utilise aussi pour "editor/publisher's note".

À voir selon le contexte !

Lettre-ascenseur :
- http://issuu.com/copywriter/docs/vpc-pour-tous
- http://www.iterasi.net/openviewer.aspx?sqrlitid=kbxqoz7a-0wx...

(Lift letter : http://www.urgent.free.fr/x/exterglossaire.htm)

Fwell
United Kingdom
Local time: 23:35
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Beila Goldberg
1 day 16 hrs
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Reference comments


14 mins peer agreement (net): +1
Reference: explanation

Reference information:
http://www.ideamarketers.com/?Lift_Note_Advice_From_A_Direct...

Gad Kohenov
Israel
Works in field
Native speaker of: Native in FrenchFrench, Native in HebrewHebrew
PRO pts in category: 31

Peer comments on this reference comment (and responses from the reference poster)
agree  Beila Goldberg
1 day 18 hrs
  -> Merci beaucoup!
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