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  1. KudoZ™ Top
  2. Spanish to German
  3. Business/Commerce (general)

imagen corporativa

German translation: Corporate Image

15:50 Sep 5, 2009
Spanish to German translations [PRO]
Bus/Financial - Business/Commerce (general)
Spanish term or phrase: imagen corporativa
hola a todos: desearía saber si existe un concepto único en alemán para definir los el términod de referencia. El título completo es imagen coporativa e identidad empresarial
Pablo Bouvier
Local time: 16:45
German translation:Corporate Image
Explanation:
Das Corporate Image gehört nicht zur Corporate Identity. Es zeigt das Fremdbild des Unternehmens und die Wirkung ihrer Leistungen auf, wohingegen die Corporate Identity das Selbstbild verkörpert.
Selected response from:

Sebastian Witte
Germany
Local time: 16:45
Grading comment
Vielen Dank für deine Hilfe bei beide Fragen!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5Corporate Image
Sebastian Witte


  

Answers


31 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
Corporate Image


Explanation:
Das Corporate Image gehört nicht zur Corporate Identity. Es zeigt das Fremdbild des Unternehmens und die Wirkung ihrer Leistungen auf, wohingegen die Corporate Identity das Selbstbild verkörpert.


    Reference: http://de.wikipedia.org/wiki/Corporate_Identity
Sebastian Witte
Germany
Local time: 16:45
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 15
Grading comment
Vielen Dank für deine Hilfe bei beide Fragen!

Peer comments on this answer (and responses from the answerer)
agree  Michaela König: imagen corporativa = Corporate Image / identidad empresarial = Corporate Identity
5 mins
agree  Ursula Dias: genau! Auf Deutsch ist der englische Begriff gebräuchlich.
1 hr
agree  Ruth Wöhlk: yep!
2 hrs
agree  Liliana Galiano
17 hrs
agree  Christiane Brüggemann
23 hrs
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