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in-store marketing activities

Russian translation: маркетинговые мероприятия в торговых точках

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:in-store marketing activities
Russian translation:маркетинговые мероприятия в торговых точках
Entered by: esperansa_2008

09:08 Jul 29, 2009
English to Russian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: in-store marketing activities
WHEREAS, Consultant possesses an intimate knowledge of in-store marketing activities, particularly in the area of coupon promotion
esperansa_2008
маркетинговые мероприятия в торговых точках
Explanation:
если более предметно, то это скорее промо-акции
Selected response from:

Alexander Konosov
Russian Federation
Local time: 00:58
Grading comment
Спасибо
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2маркетинговые мероприятия в торговых точках
Alexander Konosov
3 +2маркетинговые мероприятия в помещении магазина (в торговом помещении)
Marina Aidova
4маркетинговые акции в местах продажи
Viachaslau
3внутренние маркетинговые акции
Igor Savenkov
3внутримагазинный маркетинг
Anna Poplavskaya (X)


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
внутренние маркетинговые акции


Explanation:
"внутренние" - это из-за того, что дают преимущества только в рамках торговой сети (как купоны на скидку для товаров, приобретаемых в той же сети) - в отличие от "универсальных" акций с денежной скидкой, например.

Igor Savenkov
Russian Federation
Local time: 23:58
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 259
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?
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21 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
маркетинговые мероприятия в помещении магазина (в торговом помещении)


Explanation:


Marina Aidova
Moldova
Local time: 23:58
Works in field
Native speaker of: Russian
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  andress
42 mins
  -> Спасибо!
agree  Eric Candle: маркетинг в магазине
8 hrs
  -> Спасибо!
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26 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
маркетинговые мероприятия в торговых точках


Explanation:
если более предметно, то это скорее промо-акции

Example sentence(s):
  • комплекс ***маркетинговых мероприятий***, призванных решать задачи присутствия продукции ***в торговых точках***
  • Промо акции ***в торговых точках*** - это интегрированный комплекс ***маркетинговых мероприятий***, исключая медиасредства

    Reference: http://chel.rb-edu.ru/edu/seminar/show/29607.html
    Reference: http://www.promo-desant.com.ua/promo-aktsii-v-torgovyih-toch...
Alexander Konosov
Russian Federation
Local time: 00:58
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 54
Grading comment
Спасибо

Peer comments on this answer (and responses from the answerer)
agree  Alexei Shmouratko
15 mins
agree  nikogda (X)
3 hrs
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38 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
маркетинговые акции в местах продажи


Explanation:
*

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Note added at 1 hr (2009-07-29 10:25:02 GMT)
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http://www.marketch.ru/lopata/lo_markact.php

--------------------------------------------------
Note added at 1 hr (2009-07-29 10:25:26 GMT)
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http://www.4p.ru/main/theory/3191/

Viachaslau
Sweden
Local time: 22:58
Specializes in field
Native speaker of: Native in RussianRussian, Native in BelarusianBelarusian
PRO pts in category: 4
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1 day 22 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
внутримагазинный маркетинг


Explanation:
внутримагазинная маркетинговая деятельность

Anna Poplavskaya (X)
Local time: 23:58
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 8
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