Steering Wheel

French translation: gouvernail

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Steering Wheel
French translation:gouvernail
Entered by: Jean-Christophe Duc

16:46 Jul 21, 2009
English to French translations [PRO]
Social Sciences - Business/Commerce (general) / Strategy Management
English term or phrase: Steering Wheel
The case examines Tesco's 'Steering Wheel' which is Tesco's version of the Balanced Scorecard (BSC). The concept of BSC was developed by Dr. Robert Kaplan and Dr. David Norton in the early 1990s. BSC proposed that organizations should be mission-driven rather than finance-driven. BSC proposed to convert strategy into an integrated management system defined across finance, customer, internal processes, and learning & growth. The case discusses how Tesco developed the 'Steering Wheel' from the BSC and used it as a tool for strategic value creation and business transformation. The 'Steering Wheel' was used to communicate strategic goals and objectives across all the levels of the organization and to measure corporate performance.

http://www.icmrindia.org/casestudies/catalogue/Operations/OP...
Fabienne Garlatti
Canada
Local time: 04:53
gouvernail
Explanation:
je pense qu'ici c'est la notion de "steering" qui est surtout importante. Ceci dit je me demande si ça doit être traduit, je laisserai en Anglais avec une trad entre (), vu que c'est un terme propre à Tesco
Selected response from:

Jean-Christophe Duc
France
Local time: 09:53
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +8gouvernail
Jean-Christophe Duc
5Barre de gouvernail
IsaPro
5roue de gouvernail / volant
Evelyna Radoslavova
4changement de direction
Fabien Baugard
4 -1La timonerie
Cyprien DJOCGOUE NJIETCHEU
3barre / volant / direction
Arnold T.


Discussion entries: 3





  

Answers


7 mins   confidence: Answerer confidence 5/5
steering wheel
Barre de gouvernail


Explanation:
http://www.satisfactor.net/iso_album/newsletter_5_-_faire_bo...

IsaPro
France
Local time: 09:53
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 12
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12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +8
steering wheel
gouvernail


Explanation:
je pense qu'ici c'est la notion de "steering" qui est surtout importante. Ceci dit je me demande si ça doit être traduit, je laisserai en Anglais avec une trad entre (), vu que c'est un terme propre à Tesco

Jean-Christophe Duc
France
Local time: 09:53
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 40
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Sheila Wilson: Aucune traduction nécessaire ou possible - c'est le nom utilisé par Tesco
5 mins

agree  GILOU
14 mins

agree  George C.
31 mins

agree  kashew: Must be!
1 hr

agree  lut75 (X)
2 hrs

agree  Beila Goldberg: Pas de traduction!
3 hrs

agree  Madeleine Rossi: J'abonde, pas de trade!!! Personne ne traduirait le "Just do it" de Nike ou "What else" de Nespresso... oui bon, ok, ils le mettent en tout petit en bas à droite... ;-)
4 hrs

agree  Stéphanie Soudais
12 hrs
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13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
steering wheel
changement de direction


Explanation:
Tesco a pris une nouvelle direction en terme de management en s'impliquant dans une direction d'affaires tournee vers une mission plutot que directement vers le profit.

Fabien Baugard
United Kingdom
Local time: 08:53
Works in field
Native speaker of: French
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30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
steering wheel
La timonerie


Explanation:
Vu le contexte, je ne pense pas qu'il existe une traduction consacrée de cette expression. Je pense qu'il s'agit dans ce cas d'une "terminologie maison".

Example sentence(s):
  • Le nouveau Petit Robert 2009
  • L'examen de qualification professionnelle porte sur les sujets suivants :

    Reference: http://www.cpa-ll.com/qualification/auto.shtml
Cyprien DJOCGOUE NJIETCHEU
Netherlands
Local time: 09:53
Specializes in field
Native speaker of: French

Peer comments on this answer (and responses from the answerer)
disagree  Evelyna Radoslavova: trop général
1 hr
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1 hr   confidence: Answerer confidence 5/5
steering wheel
roue de gouvernail / volant


Explanation:
Pour communiquer l'idée de roue aussi bien que celle de gouverne (cf. images de la roue)

L'un ou l'autre peut être utilisé selon l'imagerie du contexte (entre guillemets, bien sûr).



    Reference: http://www.tescoreports.com/areview08/about-wheel.html
Evelyna Radoslavova
Canada
Local time: 01:53
Works in field
Native speaker of: Native in BulgarianBulgarian, Native in FrenchFrench
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7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
steering wheel
barre / volant / direction


Explanation:
voilà !

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Note added at 9 mins (2009-07-21 16:56:06 GMT)
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... bref tout ce qui sert à diriger un véhicule / un embarcation etc. ferait l'affaire.

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Note added at 3 days1 hr (2009-07-24 17:59:11 GMT)
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Aux USA en langage commun on dit "the wheel" comme au Québec on dit "la roue".
Alors pourquoi pas la roue / barre / direction / le volant ( Steering wheel ) ou quelque chose du genre.

Arnold T.
Canada
Local time: 04:53
Works in field
Native speaker of: French
PRO pts in category: 217
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