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  3. Marketing / Market Research

lot virtuel

English translation: special offer

20:33 Jun 18, 2009
French to English translations [PRO]
Marketing - Marketing / Market Research / Commercial marketing in large supermarkets / stores
French term or phrase: lot virtuel
Context:
Interview with a coffee drinker to find out her preferences and use for market research purposes / market analysis

Promotions en magasin
Avez-vous remarqué des offres promotionnelles concernant le café ?
Lesquelles ?
En quoi la promotion est-elle avantageuse ? Qu’est-ce qui pourrait être amélioré ?
Elle n’a pas remarqué le [produit specifique de café] disposé à l’entrée du rayon.
Elle trouve que les promotions sur le café ne sont pas vraiment intéressantes. Elle aimerait des lots virtuels « 2ème gratuit ».
Anna McVeigh
United Kingdom
Local time: 10:53
English translation:special offer
Explanation:
IMO it means the packets are not sold in a single package. The supermarket only launches an exclusive offer "2 for 1".
Selected response from:

Euqinimod (X)
Local time: 11:53
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2'buy one get one free'
Anne-Marie Grant (X)
4special offer
Euqinimod (X)
3apparent freebies
B D Finch


Discussion entries: 2





  

Answers


53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
special offer


Explanation:
IMO it means the packets are not sold in a single package. The supermarket only launches an exclusive offer "2 for 1".

Euqinimod (X)
Local time: 11:53
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 7
Notes to answerer
Asker: Thank you, not sure we're quite there yet

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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
apparent freebies


Explanation:
i.e. the 2nd one is not really "free"; the price of the product outside the promotion period is hiked up to cover the cost of the promotion not covered by increased sales.

".. these apparent freebies carry a hidden cost to end users in the form of .... For a $US50 discount on website hosting with DreamHost, sign up using promo ..."
www.disassociated.com/author/john-lampard/page/272/

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Note added at 1 hr (2009-06-18 22:12:48 GMT)
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"Apparent" is to translate "virtuel".

B D Finch
France
Local time: 11:53
Works in field
Native speaker of: English
PRO pts in category: 36
Notes to answerer
Asker: Thank you

Asker: Do you think apparent is needed?

Asker: It's a difficult one - although the customer uses the term 'lot virtuel', from the context it does not indicate that she is aware that they are not truly freebies. I think I'll go for either 'freebies' or 'buy one get one free'

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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
'buy one get one free'


Explanation:
The customer being interviewed is not particularly impressed by the store's current promotions on coffee. She would like to see a 'buy one get one free' offer.

Anne-Marie Grant (X)
Local time: 10:53
Native speaker of: English
PRO pts in category: 12
Notes to answerer
Asker: thank you!

Asker: I agree with this although not all of these offers are buy one get another one free, it could be something else that comes free with the product.


Peer comments on this answer (and responses from the answerer)
agree  Emma Paulay: The "lot virtuel" concept just can't work in English.
6 hrs
agree  kashew: Absolutely. "lot virtuel" is buzz nonsense.
7 hrs
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