GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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07:59 May 10, 2009 |
English language (monolingual) [Non-PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Tony M France Local time: 13:27 | ||||||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 +6 | events specifically intended to attract a great deal of attention from the media |
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4 +1 | demanding and high quality media events (also: ambitious .....) |
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demanding and high quality media events (also: ambitious .....) Explanation: I would suggest |
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high-profile media events events specifically intended to attract a great deal of attention from the media Explanation: 'media events' mean events (like shows, product launches, sports activities, 'stunts', etc.) that are specifically staged in order to attract a lot of coverage from the media (press, TV, etc.) — or at the very least, events that are taking place anyway, but likely to receive a lot of media coverage. high-profile means that these are not small-scale events — they are important enough that they are likely to draw the attention of the national, if not world media. The World Cup (in association or rugby football) would be one example of a high-profile media event -------------------------------------------------- Note added at 12 minutes (2009-05-10 08:11:26 GMT) -------------------------------------------------- In your specific context, they are talking about events staged specifically to draw attention to their product/service, etc. — this might, for example, be a spectacular launch for a new car or a newly- or soon-to-be-released film — as happened recently, I believe, when the star of the film was flown dramatically in by helicopter to a launch screening. -------------------------------------------------- Note added at 23 heures (2009-05-11 07:36:24 GMT) Post-grading -------------------------------------------------- I changed the question category to 'non-pro' because this is everyday language that any native speaker or normally bilingual person would understand readily and be able to explain; it does not require any specialist technical knowledge, nor does it belong to any specific domain or discipline; neither is it such a linguistically-thorny question that only a professional linguist could possibly explain it. Apparently our peers agree, since no-one has seen fit to vote it back up to 'pro' |
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Grading comment
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