Flagship Site 11:53 Feb 19, 2009
Re Heloise's reply, flagship site crossed my mind as well - and may well end up being the best response. My slight reservation was that it might give a "phare"-type impression that a particular site is the leading site of the company's websites, whereas my reading is that it is about establishing a (virtual) presence/entry point. The "flagship" may refer to the net as the medium which is - or should be - the prime communication tool (rather than an individual website per se). "Flagship Presence" might be a way of keeping the flag allusion, but I haven't checked if this term is suitable (or even used). |