10:32 Nov 20, 2008 |
French to English translations [PRO] Marketing - Marketing / Market Research | |||||
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| Selected response from: John Peterson Local time: 07:32 | ||||
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Summary of answers provided | ||||
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4 | illustrative treatment |
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3 | storyboard |
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3 | illustrative rendering |
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2 | all-in-one publicity portfolio |
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all-in-one publicity portfolio Explanation: or all-in-one illustrative portfolio - preference for the 1st term. I think it means that the various media can be brought together as a coherent whole. |
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illustrative treatment Explanation: This is standard advertising jargon: "london design agency for design, branding, advertising, web design and ... identity icons and a bespoke **illustrative treatment** to uniquely position the ..." www.firedog-design.co.uk/ourwork/digital/epigeum.htm "... have refrained from a detailed consideration of the advertising subject be- .... when the goods to be exploited demanded unusual **illustrative treatment**. ..." www.archive.org/stream/fortyyearsofadve00nwayuoft/fortyyear... |
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storyboard Explanation: A storyboard is a set of display panels (from book size to large poster size, but usually something a persoh can hold) taht illustrates the planned campaign. (Also used in film making. advertising/explaining a film idea, etc). |
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illustrative rendering Explanation: Really, I just want to say 'visual presentation', but this is another option for you anyway. |
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