länderübergreifende Wirkung von Werbung etc. (Spillover-Effekt)
French translation: impact publicitaire transfrontalier
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| 10:02 Oct 30, 2008 |
| German to French translations [PRO] Marketing - Advertising / Public Relations / Vortrag / Sprechtext (CH) | |||||||
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|  Selected response from: Beba Maranz Switzerland Local time: 10:31 | ||||||
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Answers
16 mins confidence: 
effet transnational/international de la publicité Explanation: par exemple. A moins qu'il ne s'agisse des Länder allemands? Dans ce cas, il s'agirait d'un effet à l'échelle nationale/de la république. Mais cela me semble peu probable. |
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Notes to answerer
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19 mins confidence: peer agreement (net): +1
peer agreement (net): +1effets induits / retombées publicitaires Explanation: c'est le sens ici |
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37 mins confidence:
impact publicitaire transfrontalier Explanation: impact de campagnes publicitaires au delà du marché national |
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31 mins confidence:
influence internationale de la publicité Explanation: Personne ne veut renoncer à l'influence internationale que confère la publicité -------------------------------------------------- Note added at 39 mins (2008-10-30 10:42:29 GMT) -------------------------------------------------- Influence internationale que confère la publicité (effet de spillover) "effet de spillover" = "effet de débordement" "Les effets de spillover ont lieu lorsque les fruits de la R&D traversent, volontairement ou non, les frontières de la firme ou du pays innovateur initial. ..." http://cisad.adc.education.fr/reperes/telechar/semdoc/semdoc... http://www.google.fr/search?hl=fr&rlz=1B2GGFB_frCH216CH217&s... |
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