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10:17 Jun 17, 2008 |
Spanish to English translations [PRO] Marketing - Advertising / Public Relations / Publicidad del boca a boca | |||||||
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| Selected response from: Comunican United Kingdom Local time: 18:29 | ||||||
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Summary of answers provided | ||||
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4 | compare the value to the companies of... |
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3 | Meausure and compare the contribution of those comsumers to the companies |
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Meausure and compare the contribution of those comsumers to the companies Explanation: I think this will do. |
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compare the value to the companies of... Explanation: ... compare the value to the companies of customers generated through traditional marketing activities against those generated through word-of-mouth.... or "compare the contribution to the companies made by"... It is not very clear whether they are talking "return" in terms of contribution made to sales, profit or other measure - which is why I propose the more general "value" |
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