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  3. Education / Pedagogy

commercialisation vs. marketing

12:32 May 26, 2008
This question was closed without grading. Reason: Other

French to English translations [PRO]
Tech/Engineering - Education / Pedagogy
French term or phrase: commercialisation vs. marketing
I know there are two terms here, but I have to post them in a single question as the challenge is how to differentiate between these two FR terms in EN.

Under most circumstances, I would translate "commercialisation" as "marketing". However, I'm working on a property management contract where the two terms seem to have subtly different meanings, and I have a mental block about how to capture the nuance in EN.

An example from the text:

"Commercialisation de tout ou partie de l'Immeuble

Les obligations associées à la commercialisation de tout ou partie de l'Immeuble incluent notamment :

- Mettre en œuvre et coordonner l'élaboration d'un plan marketing et de commercialisation annuelle, avec la coopération des agents désignés par XXXX, qui comportera :

- les principes de commercialisation comprenant le loyer et les frais,

- la stratégie et le programme de marketing incluant le budget"

It seems to me that "commercialisation" here refers to "sales" - i.e. commercial activity resulting in finding tenants for the Property - except that I can't really uses "sales" in EN as the property is being leased and not sold. But I can't use "marketing" either, as that is used separately to refer to classic marketing activity (advertising, promotion etc.).

Toutes propositions seront les bienvenues !
Rob Grayson
United Kingdom
Local time: 11:30


Summary of answers provided
4commercialization vs. marketing
Nadia Ayoub
4commercial/business operations vs. sale/business strategy
Speakering (X)
3transactions
Emma Paulay
3trade and marketing
axies


Discussion entries: 2





  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
commercialization vs. marketing


Explanation:
Commercialization is the process of introducing a new product into the market.


    Reference: http://en.wikipedia.org/wiki/Commercialization
Nadia Ayoub
Egypt
Local time: 12:30
Works in field
Native speaker of: Arabic
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29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
transactions


Explanation:
I agree that commercialisation refers to sales here. Could you perhaps rework your sentences around this?

Emma Paulay
France
Local time: 12:30
Native speaker of: English
PRO pts in category: 36
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16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
commercial/business operations vs. sale/business strategy


Explanation:
what happened, did you select an answer? marketing you can also keep, commercialisation i would change. think commerce:) basically, it's operation vs. strategy.

Speakering (X)
Specializes in field
Native speaker of: Native in MacedonianMacedonian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 4
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17 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
trade and marketing


Explanation:
trade/trading seems to go with the area you are thinking of- sales. more over is not perfect for the translation. but neither is the original texte.

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Note added at 17 hrs (2008-05-27 05:43:35 GMT)
--------------------------------------------------

sorry should have been: Trade vs. Marketing and not as above.

axies
Australia
Local time: 20:00
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in PortuguesePortuguese
PRO pts in category: 3
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