棚代
English translation: shelf space fee
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| 03:51 Mar 27, 2008 |
| Japanese to English translations [PRO] Marketing - Business/Commerce (general) | |||||||
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|  Selected response from: casey United States Local time: 14:03 | ||||||
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| Summary of answers provided | ||||
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| 2 +3 | shelf space fee |
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| 4 | slotting allowance |
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| 3 | Slotting fees |
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| 1 | shelf price |
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| Discussion entries: 8 | |
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Answers
53 mins confidence: 
shelf price Explanation: Hmm... casey's suggestion is good, here's another one tohugh. Based on a couple of example sentences I found (「確かに、棚代より配送代の方がずいぶん高い」 or 「棚代 1ヶ月 3000円 。予約時に棚代と申込書を受付に出してください」to give just two), this might be what it means... It's a bit unclear what 「棚代などのプロモーション」 would mean in this case though - emphasizing the shelf price as opposed to delivery charges? |
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19 mins confidence: peer agreement (net): +3
peer agreement (net): +3shelf space fee Explanation: My guess is that it is the fee for putting your products on the shelf. すでにソフマップやヨドバシは、本体の値段ではなく、棚代がかなりの収益源になってるといわれてるくらい。 pc11.2ch.net/test/read.cgi/notepc/1200816549/426-526 -------------------------------------------------- Note added at 8 hrs (2008-03-27 12:18:22 GMT) -------------------------------------------------- Thanks to Leochan's reference, I think you might just call it a "shelf space campaign." It's going to be hard to work 代 into it and still call it a promotional campaign. |
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