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relai d'influence

English translation: opinion setters

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:relai d'influence
English translation:opinion setters
Entered by: Fiona McBrearty

15:11 Dec 20, 2007
French to English translations [PRO]
Bus/Financial - Business/Commerce (general)
French term or phrase: relai d'influence
Intelligence économique
Vous renseigner sur l’environnement global (acteurs, décideurs, **relais d’influence**, réseaux, secteurs)
Vous conseiller et vous aider à l’acquisition et au développement durable de votre influence :
• lobbying (connaissance, qualification et mise en contact avec les **relais utiles d’influence**, mise en œuvre des actions d’influence)
Fiona McBrearty
Local time: 03:53
opinion setters
Explanation:
Like famous actors, business people, and, depending on your country, philosophers, who make public appearances alongside presidential candidates, etc.

Or, in the business world, some bootlicking lackey in the pay of the "patron" who regurgitates the garbage told him by the boss.

--------------------------------------------------
Note added at 18 mins (2007-12-20 15:30:07 GMT)
--------------------------------------------------

Opinion setters are those few individuals in each industry that have the exposure through press or their own vehicles, and the respect of their peers. This combination is critical. Find these individuals and provide them with the information they need so that they can conclude, as you have, that your product is distinctive and compelling. If they agree, they will tell others and become one of your most valuable marketing assets
http://www.tudog.com/news/apr/2.html

Don't you think it's true though ? That within any community there are certain people that are opinion setters, and because of the respect that that opinion receives some of the less dominant people will then adopt that position so they can become more strongly identified with the group
http://chilled.cream.org/boards/index.php?action=profile;u=2...

with prominent business leaders, international opinion setters, policy makers and leaders of Asia-Pacific Economic Cooperation (APEC) Member Economies. ...
wolfweb.unr.edu/homepage/ystedham/480%20Slides%20Fall%202007.ppt

These can occur as people follow the lead of opinion-setters and then others follow the followers. Think of how a clothing line becomes what every teenager ...
www.bsos.umd.edu/gvpt/lpbr/subpages/reviews/Sunstein104.htm

People think opinion setters are free and independent spirits, but in most cases they are very very wrong.


--------------------------------------------------
Note added at 25 mins (2007-12-20 15:37:22 GMT)
--------------------------------------------------

The worst thing is that opinion setters seldom realize soon enough that they are being abused, exploited, taken for a ride, whereas an influence broker laughs all the way to the bank.
Selected response from:

Bourth (X)
Local time: 03:53
Grading comment
maybe I'm idealistic, but this had a slightly less mercenary feel to it. Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3influence broker
Chris Pott
4 +2opinion setters
Bourth (X)


  

Answers


13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
influence broker


Explanation:
Lots of hits in Google

Chris Pott
United Kingdom
Local time: 02:53
Native speaker of: English
PRO pts in category: 32

Peer comments on this answer (and responses from the answerer)
agree  Bourth (X): Same phenomenon as "opinion setter", but more ostentatiously mercenary. Slip me 100 bucks and I'll put in a good word for you with Asker ...
9 mins
  -> Thanks. Has anyone ever called you an influence pedlar?
agree  Narasimhan Raghavan
11 mins
  -> Thanks
agree  Michael GREEN: I think you might accept Bourth's offer - at current exchange rates $ 100 is a bargain ($25 per Kudoz point ....)
34 mins
  -> Thanks, and for the tip!
Login to enter a peer comment (or grade)

13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
opinion setters


Explanation:
Like famous actors, business people, and, depending on your country, philosophers, who make public appearances alongside presidential candidates, etc.

Or, in the business world, some bootlicking lackey in the pay of the "patron" who regurgitates the garbage told him by the boss.

--------------------------------------------------
Note added at 18 mins (2007-12-20 15:30:07 GMT)
--------------------------------------------------

Opinion setters are those few individuals in each industry that have the exposure through press or their own vehicles, and the respect of their peers. This combination is critical. Find these individuals and provide them with the information they need so that they can conclude, as you have, that your product is distinctive and compelling. If they agree, they will tell others and become one of your most valuable marketing assets
http://www.tudog.com/news/apr/2.html

Don't you think it's true though ? That within any community there are certain people that are opinion setters, and because of the respect that that opinion receives some of the less dominant people will then adopt that position so they can become more strongly identified with the group
http://chilled.cream.org/boards/index.php?action=profile;u=2...

with prominent business leaders, international opinion setters, policy makers and leaders of Asia-Pacific Economic Cooperation (APEC) Member Economies. ...
wolfweb.unr.edu/homepage/ystedham/480%20Slides%20Fall%202007.ppt

These can occur as people follow the lead of opinion-setters and then others follow the followers. Think of how a clothing line becomes what every teenager ...
www.bsos.umd.edu/gvpt/lpbr/subpages/reviews/Sunstein104.htm

People think opinion setters are free and independent spirits, but in most cases they are very very wrong.


--------------------------------------------------
Note added at 25 mins (2007-12-20 15:37:22 GMT)
--------------------------------------------------

The worst thing is that opinion setters seldom realize soon enough that they are being abused, exploited, taken for a ride, whereas an influence broker laughs all the way to the bank.

Bourth (X)
Local time: 03:53
Native speaker of: Native in EnglishEnglish
PRO pts in category: 377
Grading comment
maybe I'm idealistic, but this had a slightly less mercenary feel to it. Thanks!

Peer comments on this answer (and responses from the answerer)
agree  L.J.Wessel van Leeuwen
2 hrs
agree  B D Finch
7 hrs
Login to enter a peer comment (or grade)



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