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programmazione TV

English translation: (program) air-time

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:programmazione TV
English translation:(program) air-time
Entered by: Maria Emanuela Congia

15:29 Sep 4, 2007
Italian to English translations [PRO]
Marketing - Advertising / Public Relations
Italian term or phrase: programmazione TV
Gli investimenti pubblicitari in TV saranno concentrati sulle emittenti con l'audience più alta, distribuiti su un periodo di programmazione più lungo e con un numero di passaggi sempre pià elevato).
Thank you !
Manuela
Maria Emanuela Congia
Italy
Local time: 20:21
(program) air-time
Explanation:
covering longer (program) air-time and at an ever increasing frequency
Selected response from:

potra
United States
Local time: 14:21
Grading comment
I like this full sentence. Thank you potra and thank all you others !!
:-)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3broadcasting/programming
Adele Oliveri
5advertising air-time
Jennifer Levey
3(program) air-time
potra


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
(program) air-time


Explanation:
covering longer (program) air-time and at an ever increasing frequency


potra
United States
Local time: 14:21
Specializes in field
Native speaker of: Native in ItalianItalian, Native in EnglishEnglish
PRO pts in category: 19
Grading comment
I like this full sentence. Thank you potra and thank all you others !!
:-)
Login to enter a peer comment (or grade)

7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
broadcasting/programming


Explanation:
broadcasting –> trasmissione
programming -> programmazione

in questo caso direi "over a longer broadcasting period"




Adele Oliveri
Italy
Local time: 20:21
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  Graziano Scaldaferri (X)
17 mins
  -> grazie :-)
agree  Marzia Caselli
26 mins
  -> grazie :-)
agree  Judy Almodovar
1 hr
  -> thank you judy :-)
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3 hrs   confidence: Answerer confidence 5/5
advertising air-time


Explanation:
The maximum possible advertising air-time would be 24 hours per day, 7 days per week (i.e., there would be no real programmes!).

However each country has rules to limit advertising hours. Most countries limit ads to a certain number of hours per day, or minutes per hour; some allow no advertising on Sundays, others prohibit certain types of advertising in certain time-slots (e.g. no hamburger ads in peak kids' viewing time, no alcohol ads before 10 pm, no ads to break up cultural programmes, etc.).

The advertisers will prefer channels offering the greatest freedom, longest 'advertising air-time', etc.

Jennifer Levey
Chile
Local time: 14:21
Native speaker of: Native in EnglishEnglish
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