広告投入量
English translation: advertising expenditure
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| 07:21 Nov 2, 2006 |
| Japanese to English translations [PRO] Marketing - Media / Multimedia / television ad research | |||||||
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|  Selected response from: Mikiko Local time: 10:11 | ||||||
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| 5 | Expenses incurred on advertisement |
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| 3 +1 | advertising penetration |
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| 3 +1 | advertising expenditure |
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Answers
1 hr confidence: 
peer agreement (net): +1
peer agreement (net): +1advertising penetration Explanation: Dictionary of Marketing Terms Term search matches (1 found): ** advertising penetration ** - The percentage of the target market that remembers a significant portion of the advertising message conveyed by an advertised campaign. In other words, the advertising penetration volume (rate?) was 15% less than the previous survey (?) / period (?) results, falling from an average of 1621.6 GRP per region to 1370.0 GRP. (GRP = Gross Rating Points) That's the gist of it, anyway. HTH a little... :-) Emerald FullText Article : The qualitative contents of television ... Examines the penetration of television advertising in relation to the ... This study uses the DACS model to examine advertising penetration in relation to: ... www.emeraldinsight.com/.../viewContentItem.do?contentType=A... - Similar pages Magazine Research: Advertising Exposure Research 1959 - AUDITS & SURVEYS FOR LOOK - A STUDY OF ADVERTISING PENETRATION IN LOOK HOUSEHOLDS. A study of the proportion of people or households exposed at least ... www.vmr.com/research/140.html - 5k - Cached - Similar pages [PDF] 10 Years of Online Advertising – 5 Years of tecCHANNEL File Format: PDF/Adobe Acrobat - View as HTML increased advertising penetration. We. guarantee a quick implementation, since. the only thing needed besides the support-. ing means of advertising is your ... media.tecchannel.de/fileserver/idgmd/files/35.pdf - Similar pages about the sun-herald It also means readers' retention of advertising is higher because they are ... with their favourite sections, delivering superior advertising penetration. ... heraldadcentre.fairfax.com.au/adcentre/newspapers/sh/index.html - 16k - Cached - Similar pages Reference: http://www.marketingpower.com/mg-dictionary-view90.php Reference: http://tinyurl.com/yzyyp2 |
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4 hrs confidence: peer agreement (net): +1
peer agreement (net): +1advertising expenditure Explanation: I think 広告投入量 in this context means the amount of money spent for ad placement. |
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10 hrs confidence:
Expenses incurred on advertisement Explanation: This is about the costs or expensed incurred on advertisement. |
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