ストーリー性

English translation: storyline

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Japanese term or phrase:	ストーリー性
English translation:	storyline
Entered by:	Shannon Morales

14:44 Aug 2, 2006

Japanese to English translations [PRO]
Textiles / Clothing / Fashion / Clothing

Japanese term or phrase: ストーリー性

This appears in a marketing-type description of clothing, and I really need a NOUN if possible, preferably just one word. The full phrase is: デザイン、品質、ストーリー性にこだわったブランド. Could I use something like "character" or "uniqueness" in this context? Thanks in advance for any ideas and explanations.

Shannon Morales KudoZ activity Questions: 160 (none open) (6 closed without grading) Answers: 101 United States
Local time: 23:40

storyline

Explanation:
...was my first thought.....
just another alternative...

Definitions of storyline on the Web:

* The setting for the game, including such things as an introduction to the characters, their location, and the reason they do what they do.
www.makegames.com/sidescroller/glossary.html

* the plot of a book or play or film
wordnet.princeton.edu/perl/webwn

* The 'line' of a story. ie, what happens throughout a story. "The storyline was interesting and original"
en.wikipedia.org/wiki/Storyline

Selected response from:

KathyT
Australia
Local time: 14:40

Grading comment

I thought this was the most succinct and best-fitting of all the choices. Thanks, Kathy! A HUGE thanks to "sigmalanguage" too for an outstanding explanation and suggestions. Very helpful! Thanks to all...
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

background (story) , OR history

humbird

3 +1

storyline

KathyT

3 +1

associated story / product image / credibility

sigmalanguage

narrative

rivertimeconsul

appeal

casey

Discussion entries: 9

snowbees

09:33 Aug 6, 2006

Design with a story. The purchase decision for a product is more and more. a personal choice of “I AM like that,”. rather than “I like that.” In reference to Virginia Postrel, “Substance of Style”. ストーリ性のあるデザイン ...
www.alias.co.jp/events/pdf/DesignForum-

KathyT

Australia

00:17 Aug 5, 2006

However, you can freely add your own opinion to the glossary entry at any time by clicking on "Contribute to this entry," if you feel this is necessary.

KathyT

Australia

00:15 Aug 5, 2006

Thanks for the intervention, Louise! Susan - you yourself said (quote:) "I am not familiar with this expression" (yet Confidence #4!) so with all due respect, you cannot authoritatively say what the correct answer should be.

Louise Vaux

13:16 Aug 4, 2006

I'd like to remind all memebrs about Kudoz Rule 3.6 - which states that 'No attempt may be made to influence others decisions'. Of course, rudeness is also not tolerated. The asker is sticking with her answer & should NOT be asked to change it.

humbird

15:35 Aug 3, 2006

professional point of view, not for lousy 4 points. I strongly object this gross mistake goes to KudoZ record for ther reference of others. This is truly useless info.

humbird

15:32 Aug 3, 2006

Dear Rossa, thank you for your participation and your sense of humor. Please be noted that the point I am trying to get across is "ignorance is not a good excuse for mistranslation". Hope Shannon understand this.
Lastly, I am arguing this from strictly

Rossa Ó Muireartaigh

Japan

15:01 Aug 3, 2006

Howabout 'yarn': clothes + story- get it! :-)

humbird

02:58 Aug 3, 2006

"history", "behind the scene story". I have posted this because it is definitely wrong this translation goes to Kudo glossary to become a permanent record, someone's reference. Both you and answerer do not understand real sense of this Japanese very well.

humbird

02:56 Aug 3, 2006

Hi Shannon, I am afraid you have chosen wrong answer. "Storyline" is in essence, "plot". Introduction of a novel and such. Thus it is trnsient (i.e. no continuity). ストーリー性 when you see things between lines, has continuity. It holds something like

Answers

24 mins confidence:

appeal

Explanation:
This literally means "a brand (of clothing) that tells a story" (which actually gets hits on Google), but I think for a better sound you could use "appeal." So the phrase would be "a brand that focuses on (is particular about) good design, quality and appeal."

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Note added at 26 mins (2006-08-02 15:10:52 GMT)
--------------------------------------------------

"Tells a story" in this case would be the idea that you can tell what the person is thinking/feeling by the clothing he/she wears.

casey
United States
Local time: 00:40
Works in field
Native speaker of:

English
PRO pts in category: 12

1 hr confidence:

peer agreement (net): +3

background (story) , OR history

Explanation:
I am not familiar with this expression but have pretty good idea. You know Japanese's propensity to using Katakana-English without defening its meaning clearly. This one is just another, and typical example.
However, when I see a site like this, I have to come up with what I have.

http://hexageon.cool.ne.jp/design_tera/tera_story.html

Essentially ストーリー性 means a story about something. In this case it is very likely a story about the company. Its fundamental designing (among others) philosophy, etc.

Hope this helps to narrow down your search for that critical word.

--------------------------------------------------
Note added at 1 hr (2006-08-02 16:38:31 GMT)
--------------------------------------------------

On second thought -- I would like to suggest "tradition". In essence "companty tradition", but you are looking for one word.

humbird
Native speaker of:

Japanese,

English

7 hrs confidence:

peer agreement (net): +1

storyline

KathyT
Australia
Local time: 14:40
Native speaker of: English
PRO pts in category: 15

Grading comment

9 hrs confidence:

peer agreement (net): +1

associated story / product image / credibility

Explanation:
ストーリー性 is a marketing buzz word in recent years in Japan. A "story" of a product is a story or background that a customer can relate the product to.

If you are selling tomatoes and display a photo of the grower and a description of where the tomatoes were grown, what fertilizers were used, etc., you are selling tomatoes along with an associated "story." A basketball can be sold with a story that a famous basketball player regularly uses it for practice (see the reference).
From a customer's point of view, a product with a story has more appeal, value, credibility, ....

Like any buzz word, its meaning varies, but I believe this is the basic meaning.

As for English translation, I suggest "associated story" as a safest option like "a brand with excellent design, quality, and a story associated with it."
If the exact meaning is not an issue, I might also go for "product image" or "credibility", depending on the context.

Reference:
商品のマーケティング戦略のセオリーなんだけれども、品質が良い、価格が安いというだけでは商品は絶対に売れることはない。>それに“ストーリー性”が加わらないとブランディングされないから、消費者に対する訴求力がどうしても弱くなる。
エルメスのバッグが、フランスの国立技術専門学校のトップクラスの出身者の中から選び抜かれた極々限られた名職人だけが全て>の工程を何ヶ月もかけて手作りで制作する、というストーリー性があるからブランド化されたのと一緒。ケリーバッグだって、あ>のグレース・ケリーがモナコ公妃として妊娠を悟られないようにするために持っていたという物語があるから売れるようになった>のである。
http://72.14.235.104/search?q=cache:JNRLJWrDCdMJ:d.hatena.ne...

Note:
Another important meaning of ストーリー性 as a marketing term is a presentation technique of organizing information as a story rather than simply dumping out unrelated bits of information.

--------------------------------------------------
Note added at 9 hrs (2006-08-03 00:19:18 GMT)
--------------------------------------------------

Just ignore "(see the reference)" in the second paragraph.

sigmalanguage
Japan
Local time: 13:40
Native speaker of:

Japanese

10 hrs confidence:

narrative

Explanation:
another suggestion.

See:
http://64.233.183.104/search?q=cache:rUeNhX-zmw8J:www.costum...

Accurate and thoughtful costume design supports the "narrative" and creates characters that...

HTH.

rivertimeconsul
Local time: 06:40
Specializes in field
Native speaker of:

Japanese
PRO pts in category: 4

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ストーリー性

English translation: storyline

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